How Do You Make Your Marketing More Inclusive? Business Is About Belonging. 5 Steps With Sonia Thompson.

The Angie Lee Show

Angie Lee

Mindset, Money, Lifecoaching, Business, Wellness, Health, Healthy, Lifehacks, Nontoxicliving, Fitness, Comedy, Entrepreneurship

4.7 • 959 Ratings

🗓️ 11 July 2020

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sonia Thompson shares her 5-step approach for creating a more inclusive business.

5 STEPS:

Diversify your Circle of Influence
Re-evaluate Your Ideal Customer Avatar
Commit to Representation
Make Cultural Intelligence a Priority
Audit your Customer Experience

@SoniaEThompson

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Transcript

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0:00.0	Business is about belonging.
0:02.0	His life is about belonging.
0:03.5	Inherently as people, we want to go where we feel like we belong, where we are seeing,
0:08.5	where people get us, and where people want us to be there and they demonstrate it.
0:12.9	It's not just in word, you're welcome here.
0:15.6	It's actually, I've prepared this spot just for you.
0:19.1	I want you to stay a while.
0:20.9	What are the five action steps you can take to make sure your marketing is more inclusive?
0:25.8	How can you make sure everyone feels loved and included in your business?
0:29.7	Well, get ready to learn because today's conversation is with marketing
0:33.6	strategists and inclusive marketing expert Sonia Thompson. I'm a student not an
0:38.3	expert in this field so I brought on Sonia to give you actionable steps that you can start implementing right away within your marketing.
0:45.4	Sonia is absolutely incredible.
0:47.1	I love her energy.
0:48.1	I love her joy and she inspires all of us to do a better job at making sure everyone feels like they belong in our brand and in our business.
0:56.5	If you found this episode helpful, make sure to let us know.
0:59.4	And tag Sonia and send her some love at Sonia E. Thompson.
1:04.0	I love ya.
1:04.7	I hope you love this episode.
1:06.0	Let's dive in.
1:07.2	Okay, friend.
1:11.5	So protecting yourself in your business is kind of like a condom.
	...

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