How do you make 6WC work with PT first? How to make it work with online? How to make 6WC work in a small studio w Muay Thai? What about market saturation? | Ep 63
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 25 June 2018
⏱️ 17 minutes
🧾️ Download transcript
Summary
"There will always be something that brings people in the door." Today, Alex (@AlexHormozi) addresses various user questions related to running a six-week challenge in different types of fitness studios and the potential market saturation. He emphasizes the importance of over-delivering, having a great fulfillment mechanism, and testing different acquisition processes to grow a gym business successfully.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:14) - Limit participants, charge more
(4:10) - Avoid valley of despair, focus locally
(7:27) - Great service, succeed in the market
(11:45) - Fitness market larger than realized
(14:24) - Large customer pool, no saturation concern
(15:42) - Be adaptive, adjust as needed
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Transcript
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| 0:00.0 | Guys, happy Tuesday one day after I asked you guys for some questions and so thank you so much for giving me the amount of time that it took you to write the questions. |
| 0:09.0 | I would try to honor you by giving you good answers. |
| 0:12.0 | So there were a few different like... I'll honor you by giving you good answers. |
| 0:12.5 | So there were a few different kind of lines of questioning |
| 0:16.9 | that appeared on the video that I made yesterday. |
| 0:20.7 | And so I'll probably answer three or four at a time per video just depending on what kind of line or bucket it kind of fit into and so the first one that I wanted to or the first four that I wanted to kind of address were from |
| 0:35.3 | Will Hamilton, Manny Laris, Jesse Kettlano, and Alex Morningstar, because they kind of fell |
| 0:40.0 | into the same bucket under my understanding of it. |
| 0:43.2 | And so Will Hamilton asked, |
| 0:45.5 | how would you make this work for, |
| 0:47.1 | how would you make challenges work for a PT-first cross-fit studio? Jesse asked how you do this if you wanted to run this online and sell online. |
| 0:56.4 | And then Alex Moneystar asked how you could do this if you had a Muay Thai studio. |
| 1:01.9 | So I'll just address your three first and then I'll address |
| 1:04.2 | mayonnaise. For Will Hamilton and those of you who have a PT first a box, right? |
| 1:11.9 | What's up Tyler? That's actually really, like, I don't really know why there's even a hang up with it. Like a six-week challenge is literally just a front end. whatever you want to do on the fulfillment side is up to you |
| 1:24.6 | so i mean we've had semi-private studios that just run |
| 1:27.4 | you know two times a week semi-private sessions for six weeks so they get |
| 1:30.4 | twelve sessions for six weeks so they get twelve sessions for |
| 1:31.8 | six hundred or eight hundred or a thousand000 that they run on the front end. |
| 1:35.0 | So it's entirely up to you in terms of what you want to use for your fulfillment mechanism. |
| 1:39.0 | The point is that we're just getting them in the door so that we can provide great service. |
| 1:44.0 | And that would work, I mean, I don't even see an issue. |
... |
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