Assuming you have an idea and you have a product or service that you want to get out in the

marketplace, how do you know you are selling to the right market? Because the last that you want to get out in the marketplace, how do you know you are selling

to the right market? Because the last thing you want to do is you spend a lot of time and money

and effort starting a business, taking your idea to the marketplace, and then find out actually

no one wants to buy your stuff. That becomes a problem. That's a very costly mistake.

So here's what I look for whenever I enter into a marketplace.

I'm gonna give you some criteria.

Now these are very, very simple questions,

but they are not easy to answer.

They actually require some thoughts.

You gotta think it through before you answer it, okay?

So the first question is this,

before I enter any marketplace,

before I enter into any market,

I would ask this first question.

Is there paying sense of urgency or irrational passion?

Is there a pain sense of urgency or irrational passion? Is there a pain sense of urgency or irrational passion?

What I am looking for are not just rational needs,

not just logical needs, I'm looking for emotional needs.

If there's pain, in other words,

I much prefer to sell painkiller than vitamins.

I wanna sell cure to a problem,

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