How Do You Build a Brand that Relies on User-Generated Content?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 28 February 2014

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's question about content strategy is a little bit different. Joe is looking for advice on building a brand around user-generated content. How can you build a brand that relies so heavily on your audience? Do you have a question about online business strategy? Record your question at http://www.askpat.com/. Find Joe on Twitter at https://twitter.com/askadirtbag. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	What's up, ask pat.com.
0:10.9	What's up, everybody?
0:12.0	This is Pat Flynn, and welcome to episode 29 of Ask Pat.
0:15.2	I'm here to help you answer your online business questions five days a week.
0:18.4	And today we have a question from joe related to
0:21.2	user generated content and building something based on user generated content but before that i want to
0:26.8	mention my resources of the day which is a book called the lean startup by eric reese a great book
0:33.2	that i've pulled a lot of principles out of to incorporate into my own business and blog and products,
0:39.2	even though I don't have a startup per se, you know, by that definition,
0:42.4	but there's a lot of principles in this book that you can use to help you create something
0:45.9	amazing for your audience.
0:47.5	So again, that's askpat.com slash lean dash startup for the lean startup by Eric Reese.
0:53.5	Now let's get to today's question from Joe.
0:57.5	Hi, Pat. My name is Joe over at Twitter handle at Ask a DirtBag. I have an idea for an advice column
1:04.8	with a comedic twist. How would I be able to build a brand that primarily focuses on user-generated
1:10.6	content as opposed
1:12.2	to tangible goods? Love at the show. Thanks. Joe, thank you so much for your question.
1:17.2	And for everybody out there listening, in case you don't know, a product or brand based off
1:21.0	of user generated content, you know, it sounds exactly like what it is. It's a brand that is
1:26.5	based off of everything that it's users create and experience on that particular platform.
1:31.2	Without the users, without the participation from those who are a part of that brand or community, there would be no content.
1:37.7	So a good example of this would be something like Facebook.
	...

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