How Do I Use Email For Product Validation?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 5 May 2015

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's question comes from Nickeya, who has a question about using email for product validation. This is an area I’m very interested in. I mention Chris Ducker's experiences with infomercials, which is very similar to how we can validate products in the online world (http://chrisducker.com/). Do you have a question about product validation? Record it at http://www.askpat.com/.

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Transcript

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0:00.0	What is up, ask pat.com.
0:04.9	Ask pat.com.
0:10.8	What is up, everybody?
0:12.4	Thank you so much for joining me today.
0:13.7	My name is Pat Flynn, and I'm here to help you by answering your online business questions five days a week.
0:18.5	Awesome.
0:18.9	Now let's get to today's question from Nikia.
0:22.9	Hey Pat. My name is Nakia from Toronto. And I recently created a squeeze page with the goal of
0:29.6	collecting emails for the potential of a sewing product. So my question is, how many emails do you
0:36.7	need to validate a product? And what do you do
0:40.8	once you get the emails? Like, do you send the people that are interested every few months,
0:47.0	every week, or do you only send them emails once you finally launch a product if you have enough
0:53.9	interest or emails.
0:57.0	Hey, Nikki, what's up?
0:58.1	Thank you so much for the question today.
0:59.9	Product validation is something that's very interesting to me, actually,
1:03.2	and it is something that a lot of people don't realize how important it is.
1:07.5	And I'm so glad that you're asking this question and that you're thinking ahead here because the last thing you want to do is spend all this time and money and hustle on something
1:14.7	that isn't going to help, that you don't know if it's going to work out or you actually don't
1:20.6	even try to figure out if it's something that your audience is going to want. And that's a big,
1:25.5	big mistake. Now, you will never know 100% for sure until you get
1:29.5	paid for a product. So that's actually something you might think of doing. And I know it's scary
	...

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