How Do I Update An Old High Traffic Post?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 7 July 2014

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Eric has an old post that brings in a huge portion of his search traffic, but it doesn't convert well. How can he update the post without breaking the search traffic? Eric's site is http://www.ericdingler.com/. Do you have a question about search traffic and conversion? Record it at http://www.askpat.com/. Today's sponsor is FreshBooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	What's up, AskPad.com.
0:10.9	What's up everybody, Pat Flynn here, and welcome to episode 120 of Ask Pat. Thank you so much for joining me.
0:17.2	Before we get to today's question from Eric, I do want to mention and thank today's amazing sponsor, which is FreshBooks, the easy cloud accounting solution, which is helping millions of people, including myself and small business owners, save time with invoicing and being able to get paid faster.
0:32.4	You can try FreshBooks right now for free. If you go to Get FreshBooks.com, again, that's get freshbooks.com and enter
0:38.6	Ask Pat in the how did you hear about a section. You'll get a free trial. Seriously, it's one of
0:43.5	the best things you could do if you're just starting out your business in terms of keeping track of
0:46.8	your finances. I only wish I found it sooner. Again, that's getfreshbooks.com, put Ask Pat in the how did you hear about a section?
0:54.9	Okay, now let's get to today's question from Eric.
0:58.6	Hey, Pat.
0:59.7	This is Eric Dingler of ericdinger.com.
1:03.5	My question is this.
1:04.7	I have a blog post that I wrote when I was first starting out that's bringing in 25 to 30% of my daily search traffic. However, it's the single
1:15.4	worst converting post I have. The reason I believe this is, like I said, I wrote it when I first
1:23.1	started out and it's not my greatest post by any means.
1:28.3	Since then I've tweaked on things and worked on things and learned things and I have a structure now for my post that is just much better and gives the information better and just it just works better now.
1:40.3	So I'd like to go back and edit this post but I don't want to break anything as far as the SEO goes.
1:48.3	So I'm looking for some guidance of what can I go in and edit and change in this so that as people find it, they're getting a much higher quality post.
1:59.1	I'm hopefully increasing the conversions of the post, but I'm not breaking anything as far
2:05.4	as SEO goes in the process.
2:07.1	Thanks a lot.
2:08.9	Hey, Eric, thank you so much for your question.
2:10.9	And I really think this is a good lesson for everybody out there to make sure that you go
	...

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