How Do I Set Up a Price Increase Strategy with Email Automation?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 28 November 2016

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's question comes from Chris, who asks about selling through email automation. How does he properly tag subscribers so that they are offered increasing prices over time? Do you have a question about email automation? Record it at http://www.askpat.com/.

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Transcript

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0:00.0	AskPath.
0:04.0	AskPath.com
0:07.0	Dot com.
0:09.0	Askpads.
0:10.0	Hey, what's up, everybody?
0:12.0	Pat Flynn here and welcome to episode 745 of Ask Pat.
0:15.0	Thank you so much for joining me today.
0:16.0	As always, I'm here to help you by answering your online business questions five days a week.
0:20.0	All right. Now here's today's question from Chris.
0:23.3	Hi, Pat.
0:24.1	I got a question about a subscriber that doesn't buy the first time.
0:28.9	And maybe through ConvertKit, it does this.
0:30.9	And I know it can tell you if someone is not a buyer.
0:35.1	But let's say you offer somebody down a certain funnel, a product for $47 versus $97, and they don't buy.
0:44.9	But then later on, they either click a trigger link in an email later on down the road for that same product, but I don't want them to get the $47 offer.
0:56.5	I want them to get the $67 offer because they passed up on the $47 offer.
1:01.4	So the sequence would go something like this.
1:04.4	The customer visits a page through a link in an email.
1:07.3	The customer does not buy for $47.
1:11.0	So the customer is later in the future, is in a different email course at a later date and clicks a link that shows interest in the same product as before.
1:20.9	So the customer will get a new offer for $67 instead of $97 because we know they passed up the first time.
1:29.2	So is there a way I can do this because I tag them as interested or not a buyer the first time?
	...

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