How Do I Serve Two Specific Audience Segments for My Business?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 22 May 2017

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's question comes from James, who has a question about the strategy behind serving different clients. Should he create two landing pages to target each audience? What about two separate websites for each specific audience segment? Do you have a question about serving your specific audience needs? Record it at http://www.askpat.com/. Thanks to Zip Recruiter for sponsoring today's episode. Go to http://www.ziprecruiter.com/pat to get started posting jobs today. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	AskPath.
0:07.0	Hey, what's up, everybody?
0:12.0	Pathland here and welcome to episode 870 of Ask Pat. Thank you. And as always, I'm here to help you by answering your online business questions five days a week.
0:20.4	We have a great question today from James. But before we get to that, I do want to thank
0:23.6	today's sponsor, which is ZipRecruiter.
0:26.6	So, you know, hiring for your business can be one of the most frustrating things because,
0:31.1	you know, how do you know if you're going to find the right people?
0:32.7	How do you even know where to find those people?
0:35.2	There's hundreds of different job sites out there. Well, this is what ZipRecruiter does and helps you with. With just one single platform,
0:42.8	you can put out your job description to hundreds of different platforms through ZipRecruiter's
0:48.3	dashboard. And then from there, you're able to collect information about your potential candidates and screen
0:55.7	people without having to deal with all the different back and forth emails or phone calls.
1:00.1	It's all right there.
1:01.2	And it just makes it really easy.
1:02.5	So you can find the right people fast and get going.
1:05.1	So make sure you check it out.
1:06.8	Go to ziprecruiter.com slash pat because guess what?
1:10.2	You guys, you guys can check it out for free. For free. ZipRecruiter.com slash Pat because guess what? You guys, you guys can check it out for free.
1:13.0	For free. ZipRecruiter.com slash Pat. That's where you go. All right. Now here's today's question from James.
1:20.8	Hi, Pat. This is James. I'm in Kentucky. And we have a B2B service, and we have two main types of clients.
1:29.3	They both want roughly the same thing from us, but the reasons why they want them are very different.
1:36.2	How do you set up sales pages or about pages and other pages like that?
	...

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