How Do I Serve Multiple Avatars Who Consume My Content?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 6 October 2022

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

#1242 What happens when you experiment with different tactics in your business to see what works? Usually, a few strategies pan out, while most don’t. But what do you do when suddenly everything you throw at the wall starts to stick? How do you zero in on the path that grows your business without taking up all your time? Bill Henry is an elementary music teacher and founder of Mr. Henry's Music World. He also co-hosts The Music Podcast for Kids, and runs an incredible music education YouTube channel! Bill serves multiple audiences, has courses for sale, affiliate marketing requests coming in, and even some very interesting franchising opportunities. We hop in the DeLorean today to help Bill get some clarity about what the future could look like. Saying yes to one opportunity often means saying no to others, so we need to know where our time is best spent. Show notes and more at SmartPassiveIncome.com/ap1242.

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Transcript

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0:00.0	What's up, Ask Pat.
0:04.9	Ask Pat.com.
0:10.5	What's up, everybody?
0:12.7	Pathland here and welcome to episode 1,242 of Ask Pat 2.0.
0:18.0	You're about to listen to a coaching call between myself and an entrepreneur and business
0:21.3	owner just like you. And today we're talking with Bill Henry, the founder of Mr. Henry's
0:26.6	music world and the music podcast for kids, which guess what was recently featured in the New York
0:32.5	Times. But Bill has a little bit of an issue because he's had multiple people and groups of people find his work.
0:39.4	And now he's having a little bit of a curiosity on, well, how do I best serve the different parts of my audience?
0:45.2	Right. There are the kids who watch. But then there's also the piano instructors who use my stuff.
0:49.8	And there's like the music educators who I can help as well. It's an interesting dilemma that actually is fairly common once you start to continue to grow.
0:58.2	And this is something that you could run into too.
1:00.0	So I don't want you to miss out on this one.
1:01.3	This will be a great one.
1:02.4	And a big shout out to Bill and what he does for kids and music educators too.
1:06.2	Music has been a huge part of my life.
1:08.1	Still continues to be, and I wouldn't be where I'm at today without
1:10.9	the band directors and music educators that have had in my past. So thank you, Bill. And here he is
1:15.9	Mr. Bill Henry from Mr. Henry's music world. Bill, welcome to ask Pat. Thanks for joining me today.
1:22.4	Hey, Pat. Thanks so much for having me. It's great to be here. I'm excited that you're here. And why don't we start off by asking you, what do you do? Tell us about yourself a little bit. Yeah, sure. So I am,
1:31.1	I'm an elementary music teacher for the public school system. But then I also... Thank you for what
1:36.1	you do. Oh, thank you. I appreciate it. Yeah, I've been doing that for 16 years. But I also give private lessons, so mostly piano lessons, and that's all online.
	...

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