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AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

How Do I Sell a High-Ticket Product Authentically?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9638 Ratings

🗓️ 6 January 2022

⏱️ 28 minutes

🧾️ Download transcript

Summary

#1203 Happy New Year, and welcome to episode 1,203 of AskPat 2.0! We have another "Where are they new?" episode today. Sam Gavis-Hughson has been an AskPat 2.0 guest not once, but twice before. His company, Byte-by-Byte.com, helps people get their dream jobs as software engineers. The way Sam's business has progressed since we first talked to him has been really incredible, going from a single $37 course to a nearly $4,000 program. What does Sam's business look like now? How did he pull that off? That's what we'll unpack today. This episode could be a great one if you're considering how you might take something you started with and turn it into a high-ticket item that serves fewer people, but does so more deeply and makes you more money.

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Transcript

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0:00.0

What's up, ask pat.com.com.

0:08.6

Dot com.

0:12.6

What's up, everybody, Paplin here, and welcome to episode 1,2003.

0:17.6

And also, happy new year to you.

0:20.1

At the end of last year, you might remember that we had a whole bunch of

0:22.6

Where Are They Now episodes.

0:23.7

Well, I have one extra, and I wanted to start the year off with this one, because this is from

0:27.1

Sam Gavin Hewson, who has been on the show actually a couple times before, in episode

0:32.2

1,047.

0:33.8

He also was originally in 104.

0:36.8

And Sam has a company at By By Byte.com. That's B-Y-T-E-D-Y-T-E, and he helps people with getting jobs as engineers, software engineers, and in the tech space. And the way that his business has progressed over time has been really incredible to go from a

0:56.8

low-end product that is under $100 to now, as you'll hear, charging thousands of dollars for a

1:03.7

single client. What does that business look like? How did he do that? Well, we unpack that today.

1:08.5

So although this is a Where Are They Now episode, it's definitely a conversation about how he went

1:13.2

from this low-end product to this high-end product.

1:16.1

And the sales mechanism for him to do that, I dive into that.

1:19.7

I actually have a lot of questions about that that I want you to listen to because this

1:22.8

could be a great way for you to consider how you might take this thing that you started

1:26.4

with and turn it into a high ticket item and how you might actually sell a higher ticket item and serve less people,

1:32.5

but even more deeply and make even more money. So Sam Gavis Hewson is with us today. And I'm

1:39.4

excited because we're going to start this conversation right now. Here we go. Sam, welcome back

1:44.1

for a fourth time,

...

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