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AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 4 August 2022

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

#1233 A mistake many entrepreneurs make is to undercharge for their products. We want to help as many people as possible, if we don’t charge our worth we’ll never land on a sustainable business model. I’m chatting with Aneliya Manolova and Pierre Debraux today. They run Sci-Sport.com, where they provide clear and objective information about sports and exercise science. They have the PhDs to back them up but are afraid to start charging. I felt the same way when I first started selling and I walk them through a few thought experiments to figure out the best pricing strategy for them. We look at how the perception of value would change and the kind of clients they’d attract at different price points. I also help them see their offering in the larger context of what their target audience members are buying to get similar results. Lots of takeaways today. Enjoy! Show notes and more at SmartPassiveIncome.com/ap1233.

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Transcript

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0:00.0	AskPack. AskPat.com.com. AskPat.com. AskPats.com. What's up, everybody, Pat
0:13.0	here, and welcome to episode 1,233 of Ask Pat 2.0. You're about to listen to a coaching call between
0:20.0	myself and entrepreneurs just
0:21.7	like you. And yes, entrepreneurs, plural. We're talking with Analia and Pierre, who are over in France
0:28.1	doing some pretty incredible and very, very smart people things with relation to science and sports,
0:33.8	right? So they're like multiple PhD master, like super smart people, number one. And number two,
0:41.2	they are working with athletes and organizations to help basically bioengineer performance. And they
0:49.6	have a website, sci dash sport.com. That's S-C-I-sport.com. And they want to know, like, how to get this out
0:58.5	there and how to, you know, turn this into a business model. And they offer a lot of free things,
1:02.9	but they also offer some paid things. And how do we scale this up? So a really amazing conversation.
1:08.3	And you'll hear both Analia and Pierre here in this episode and again
1:11.9	their website is at sci dash sport.com. This is going. Hope you enjoy. Analia and Pierre, welcome to
1:19.4	ask Pat. Thank you both so much for being here today. I'm looking forward to our conversation.
1:24.3	Thank you for having us. I am very excited to be here. This is really cool. Why don't you tell us a little bit about your company and what you do, Analia, maybe we
1:31.3	could start with you. First of all, I'm Bulgarian. I did my PhD research in France about
1:38.3	biomechanic with Pierre. So we started our company since 10 years ago.
1:46.2	We are two researchers who write articles on scientific basis about science of sport.
1:53.0	And we try to communicate with many people and vulgarize the scientific research to help them to understand more what they
2:06.3	do on daily basis and how they can manage the method of training, optimizing their performance,
2:15.0	helping to prevent injuries also.
2:18.3	Yeah, Pierre, tell me a little bit more about the kinds of sports that your folks.
2:22.6	Are you focused on all kinds of sports or just certain sort of sports?
	...

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