How Do I Optimize My Podcast's Metadata?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 3 June 2015

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's question comes from Ken, who wants to know how to optimize his podcast metadata. Ken’s podcast website is http://www.gregbennettsales.com/podcastm/. For keyword research, the Google Adwords Keyword Planning Tool may be useful (https://adwords.google.com/KeywordPlanner). Other keyword tools I recommend are LongTail Pro (http://askpat.com/longtailpro) and Market Samurai is another keyword tool (http://www.marketsamurai.com/). Do you have a question about podcasting? Record it at http://www.askpat.com/.

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Transcript

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0:00.0	What's up, Ask Pat.
0:09.1	What's up, everybody, Pafflin here, and welcome to episode 357 of Ask Pat.
0:15.1	Thank you so much for joining me today.
0:17.0	All right, here's today's question from Ken.
0:19.9	Hi, Pat.
0:20.7	This is Ken Wilkinson with Greg Bennett Sales.
0:23.3	We have a podcast called The Daily Drive with Greg Bennett.
0:26.7	My question is about iTunes SEO.
0:30.7	I'm wondering, now that we have worn out our new and noteworthy welcome, how to best utilize
0:37.1	the episode fields, descriptions, the titles,
0:42.5	and especially the tags to improve our search rankings.
0:48.3	Any help would be awesome, Pat.
0:50.5	I really appreciate everything that you do.
0:53.1	I listen to all of your podcasts and watch.
0:56.7	Have an amazing day. Thanks again.
1:00.0	Hey, Ken, what's up? Thank you for the question. And hopefully the first eight weeks of new
1:03.9	and noteworthy were great for you. That's often the time when most people get the most
1:08.2	subscribers because they have that free exposure there on iTunes.
1:11.5	For those of you listening, if you have a podcast and you put it up there and it's brand new,
1:15.1	sometime within the first few weeks you'll typically get put into the new and noteworthy section,
1:19.2	which is kind of free exposure for you. But that only lasts for so long. And a lot of times
1:24.2	you'll just drop in the rankings or you'll drop in the download numbers or both after that eight weeks is typically over.
	...

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