4.9 • 638 Ratings
🗓️ 3 June 2015
⏱️ 13 minutes
🧾️ Download transcript
Today's question comes from Ken, who wants to know how to optimize his podcast metadata. Ken’s podcast website is http://www.gregbennettsales.com/podcastm/. For keyword research, the Google Adwords Keyword Planning Tool may be useful (https://adwords.google.com/KeywordPlanner). Other keyword tools I recommend are LongTail Pro (http://askpat.com/longtailpro) and Market Samurai is another keyword tool (http://www.marketsamurai.com/). Do you have a question about podcasting? Record it at http://www.askpat.com/.
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0:00.0 | What's up, Ask Pat. |
0:09.1 | What's up, everybody, Pafflin here, and welcome to episode 357 of Ask Pat. |
0:15.1 | Thank you so much for joining me today. |
0:17.0 | All right, here's today's question from Ken. |
0:19.9 | Hi, Pat. |
0:20.7 | This is Ken Wilkinson with Greg Bennett Sales. |
0:23.3 | We have a podcast called The Daily Drive with Greg Bennett. |
0:26.7 | My question is about iTunes SEO. |
0:30.7 | I'm wondering, now that we have worn out our new and noteworthy welcome, how to best utilize |
0:37.1 | the episode fields, descriptions, the titles, |
0:42.5 | and especially the tags to improve our search rankings. |
0:48.3 | Any help would be awesome, Pat. |
0:50.5 | I really appreciate everything that you do. |
0:53.1 | I listen to all of your podcasts and watch. |
0:56.7 | Have an amazing day. Thanks again. |
1:00.0 | Hey, Ken, what's up? Thank you for the question. And hopefully the first eight weeks of new |
1:03.9 | and noteworthy were great for you. That's often the time when most people get the most |
1:08.2 | subscribers because they have that free exposure there on iTunes. |
1:11.5 | For those of you listening, if you have a podcast and you put it up there and it's brand new, |
1:15.1 | sometime within the first few weeks you'll typically get put into the new and noteworthy section, |
1:19.2 | which is kind of free exposure for you. But that only lasts for so long. And a lot of times |
1:24.2 | you'll just drop in the rankings or you'll drop in the download numbers or both after that eight weeks is typically over. |
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