How Do I Niche Down and Build a Successful Business Out of My Brand?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 20 August 2020

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Rick McEvoy is a photographer with a really interesting dilemma. How can he niche down and focus on the business aspect of his specialty within the photography space? During this AskPat coaching call, we work to recalibrate Rick's goals and pivot just a bit into an area where he is more likely to be able to reach his financial aspirations. He just needs to grab onto one opportunity and make it happen. If you're somebody who's just starting out, or even if you've been doing this for a while, this will be a great episode for you.

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Transcript

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0:00.0	What's up?
0:02.0	Ask Pat.com.
0:09.4	What's up, everybody?
0:10.4	Patflind here and welcome to episode 1,132 of Ask Pat 2.0.
0:16.7	This is a coaching call between myself and an entrepreneur just like you.
0:28.7	And today we're talking with Rick McEvoy, and Rick is a photographer who has a really interesting dilemma when it comes to you niching down.
0:31.8	He's actually got a specialty within the photography space.
0:39.3	And we're going to be talking about pivoting, about going deeper and more all in on an opportunity that he has.
0:43.6	And we're also going to be reverse engineering exactly what his goals are.
0:46.6	Or, in fact, his goals are what they are.
0:47.9	And you'll hear what they are.
0:51.3	And we're going to reverse engineer what it might take to get there. And you'll hear some realization that it might come with in terms of,
0:54.7	well, hey, it's actually achievable, and we're going to go and get it.
0:58.3	So if you're somebody who's just starting out, or even if you've been doing this for a while,
1:01.1	this would be a great episode because it'll allow you to recalibrate with Rick here.
1:04.9	So let's check him out.
1:05.7	You can also find them at Rick McEvoy Photography.co.
1:09.3	Dot co. Rick McEvoy Photography.co.com.com.com.com.com.com.com. Here he is.
1:16.9	Hey, Rick. Welcome to Ask Pat 2.0. Thanks so much for joining us today. Hi, Pat. Delighted to be here.
1:23.2	Delighted you're here too. Yes. Why don't you tell us really quick a little bit about yourself and what you do?
1:29.0	Sure, thank you. I have a day job at the moment in a construction project management.
1:33.7	I also do architectural photography work and construction photography work.
	...

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