How Do I Nail My Messaging and Positioning to Get More Clients and Make More Money?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 15 April 2021

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

#1165 Today I'm thrilled to welcome Mark Savant to the show. Mark helps businesses and entrepreneurs create and repurpose digital content and grow their online presence. He wants to grow his revenue streams and convert all the DMs he's getting into agency-style clients, but he feels his messaging might be off.

To help Mark out, we're going to unpack his current messaging so we can nail it going forward. We also talk about reconfiguring his offerings to be able to serve customers at different price points and through different mediums (like an online course). Through this conversation, you'll learn a ton about messaging that you can apply back to your own journey. Let's do this thing! Show notes and more at SmartPassiveIncome.com/ap1165

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Transcript

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0:00.0	What is up, askpad.com.
0:07.0	Dot com.
0:11.0	What is up, everybody, Patflint here, and welcome to episode 1,165 of AskPad 2.0.
0:17.5	You're about to listen to a coaching call between myself and an entrepreneur just like you.
0:21.0	And today we're talking with Mark from Mark Savant Media and also the host of the after-hours
0:27.8	entrepreneur, which is an amazing podcast, which you should all check out when you have a chance.
0:32.1	But first, you want to listen to Mark talk about positioning and messaging because he's got a
0:36.9	couple clients. He wants to make some more
0:38.3	sales. And we discovered quite quickly that there was a little bit of a messaging problem that we
0:42.8	sort of nailed down and we try to figure out together and brainstorm. And, you know, I don't
0:46.9	always have the answers. And sometimes the answers come from those who are actually the guests
0:50.5	on the show who are asking the questions. So you'll hear us kind of work together to hone in on exactly the messaging that needs to happen so that clients will be more attracted
0:59.7	to exactly what Mark is offering. And hopefully by the end, you can check out how you might be able to
1:03.5	do the same exercises for yourself too. So here he is Mark Savant from Mark Savant Media and the
1:09.5	After Hours Entrepreneur podcast.
1:12.6	Mark, welcome to Ask Pat 2.0. Thanks for coming in today, man.
1:15.9	Pat, thrilled to be here. Thanks for having me.
1:18.3	Tell us a little bit about yourself and what it is that you do.
1:21.0	Yeah, so essentially what I do is I help people build their brand on social media as
1:26.5	efficiently as possible. I just had this thesis that
1:29.2	everyone needs to have some sort of digital presence. And when you're running a business,
1:33.4	when you're running a household, when you've got a main job, it's almost impossible to do that
	...

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