How Do I Make My Email Newsletter Valuable?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 4 October 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today's question comes from Adriaan, who sends a regular newsletter to his clients. How can he "spice up" his newsletter so that it is valuable for his customers? I'm an advisor for and big fan of the email service provider ConvertKit. They have made advanced email marketing easy and affordable. Check out my affiliate link: http://askpat.com/convertkit. Do you have a question about email marketing? Record it at http://www.askpat.com/.

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Transcript

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0:00.0	AskPath.
0:07.0	What's up,
0:11.7	Pat here and welcome to episode 706 of Ask Pat.
0:14.9	Thank you so much for joining me today.
0:16.4	As always, I'm here to help you by answering your online business questions five days a week.
0:20.2	All right, now here's today's question from Adrian.
0:22.8	Hi, Pat.
0:23.4	I hope you're doing well.
0:24.7	This is Adrian here from South Africa.
0:27.3	I would just like to know, when you provide clients with a lot of information on a quarterly
0:32.6	basis, for example, I'm in the health and safety advising field where I provide legal compliance advice to clients.
0:43.4	And I publish a newsletter on a quarterly basis.
0:49.0	What programs or software can you suggest that can brighten up a newsletter make it interesting so that we can
0:57.8	provide a valuable service to our clients that is not only interesting but adds value to their
1:04.2	life please I would appreciate your answer I want to make it exciting and thank you thank you for who for who you are. Thank you for the information. I'm
1:13.2	learning so much from you. You're awesome. Bye.
1:17.4	Hey, Adrian, thank you so much for the question. So spicing up or brightening up your newsletter,
1:22.9	that can mean a number of different things. And I just want to mention really quick upfront.
1:26.0	That doesn't necessarily mean that you have to add a lot more color or embellishments or templates or, you know,
1:33.2	graphics or images into your newsletter. A newsletter is best brightened up by having incredibly
1:39.9	useful and relevant content in it. So you need to set those expectations of what is going to be in
1:46.2	those emails up front so that when people subscribe, they know what they're going to get.
	...

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