How Do I Increase Engagement Through Email Marketing?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 23 April 2020

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of AskPat 2.0, I speak with Jake Lang, a serial entrepreneur who had a very similar start to mine: helping people pass some exams. He's building his brand over at theentrepreneurridealong.com and is here to talk about email marketing and making more personal connections with the people in his audience.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!Today’s sponsor is FreshBooks, who make the best financial management software out there. It’s ridiculously easy to use and their interface is highly visual and super-intuitive. You can actually get an unrestricted, thirty-day trial for free; just go to FreshBooks.com/askpat and enter “AskPat” in the “How Did You Hear About Us?” section.Buy my new book Superfans! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	AskPath.
0:02.8	Ask Pat.com.
0:09.3	What's up everybody?
0:10.3	Patflin here and welcome to episode 11116 of Ask Pat 2.0.
0:15.4	You're about to listen to a coaching call between myself and an entrepreneur just like you.
0:19.3	And today we're talking with Jake Lang, a serial entrepreneur, if you want to call him that,
0:24.1	who has a very similar start to mine.
0:26.3	And he's done some stuff with helping people pass some exams in the insurance space.
0:30.1	And he's doing some stuff to build his brand over at the entrepreneur ridealong.com,
0:35.1	where he's sharing his journey with others, similar to myself as well, which is
0:38.4	great. I love people who are transparent and open and sharing like this. And today we're going to be
0:42.6	talking with Jake about engagement with your community and more specifically through email, which I think is
0:49.2	a really smart question to ask. How do we use our email list to engage our community to understand
0:53.2	more about them?
0:59.0	This is such a powerful strategy that is often overlooked in the email marketing space. It's something I teach by students in email marketing magic. And it's something that y'all should be doing too,
1:04.0	because emails shouldn't be just a one-way conversation. It should be a two-way conversation.
1:08.8	And you can learn a lot from your audience. So here he is without further ado. Here is Jake Lang. Hey Jake, thank you so much for being here
1:17.1	on Aspat 2.0. Why don't you take a quick moment to tell everybody who you are and what you do?
1:22.0	Sure. I'm Jake. Jake Lang. I live in Massachusetts with my fiance and my two dogs.
1:29.5	And what I love doing is I start online businesses. So I've started about six online businesses. I'm starting a couple new ones this
1:34.5	year. And I have a website now that's kind of tracking my journey. It's called the entrepreneur
1:40.7	ridealong.com. And essentially what I'm doing is I start new businesses and I share
	...

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