How Do I Improve My Email List's Open Rate?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 11 August 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's question comes from Megan, who works for a nonprofit organization and is looking to improve her email list's open rate. What re-engagement techniques do I recommend? I'm an advisor and big fan of the email service provider ConvertKit (http://askpat.com/convertkit). Do you have a question about email marketing? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	AskPath.
0:04.0	AskPath.com.com.
0:09.0	What's up, everybody, Pafflin here, and welcome to episode 668 of AskPath. Thank you so much for joining me today.
0:16.8	As always, I'm here to help you by answering your online business questions five days a week.
0:20.3	We have a great question today from Megan, but before we get to that, I do want to thank today's sponsor, which is freshbooks.com, an awesome, awesome company serving over three million small business owners with helping all of us manage our business finances, keeping our books in order from our income to our expenses.
0:35.9	You can connect your expenses or your credit cards directly to FreshBooks so that it's all
0:41.4	done for you.
0:42.1	As soon as you buy something, it's all there in the books already.
0:44.5	And with invoicing, they make it super easy.
0:46.6	Within 30 seconds, you can just have an invoice done, sent over to whoever it is your billing
0:50.4	and you can get paid much better, faster, and just look super professional.
0:53.8	So you've got to check it out.
0:55.7	Help them manage your books.
0:57.1	FreshBooks.com slash Ask Pat is where you want to go and make sure you enter Ask Pat in
1:01.3	the how did you hear about it section.
1:03.1	All right.
1:03.6	Now here's today's question from Megan.
1:05.9	Hi, Pat.
1:06.7	My name is Megan.
1:08.5	And I work for a nonprofit.
1:10.1	We have a mailing list of about 35,000 people or so,
1:15.2	and we send a weekly e-newsletter, like a broadcast email, once per week. We've been doing this
	...

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