What's up, Ask Pat?

Ask Pat.com.

What's up, everybody?

Pat Flynn here and welcome to episode 375 of Ask Pat.

Thank you so much for joining me today.

As always, I'm here to help you by answering your online business questions five days a week.

All right, here's today's question from Melody.

Hi, Pat. My name is Melody Wilding from Melodywilding.com. I'm a licensed therapist for

female entrepreneurs and professional women. And my question has to do with email opt-ins and list management. So in particular, I've

been building out a lot of great free opt-ins, workbooks, and worksheets for my audience, which

they have just been eating up, and it's been going great. My question is, should you set up a new

list and ask people to opt in for each individual new offer?

Or do you give your opt-ins away to your list without asking them to re-opt-in?

And I'm sorry if that sounds a little confusing, but basically, should you create a new opt-in and ask people to sign up again?

Is that a barrier that might prevent people from signing up for your email list to get the new

offers? I look forward to your thoughts. Thanks so much, Pat.

Hey, what's up, Melody? Thank you so much for the question today. I really appreciate it.

And I'm really happy to help you with this question because this is something that I've had to deal with in the past. I know a lot of other people have as well, especially considering now that this trend of building unique lead magnets for different posts, for different podcast episodes, it's getting much more popular because people are realizing that it's making

an incredible difference in their opt-in rates.

Instead of one universal site-wide lead magnet, which is what most people had back in the day,

and still today actually, they're realizing, and people who are smart are realizing that

different lead magnets

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