4.9 • 638 Ratings
🗓️ 2 March 2016
⏱️ 11 minutes
🧾️ Download transcript
Today's question comes from Paul, who has a question about email marketing. How should he go about cleaning his email list, to remove people who are no longer actively reading his emails? To share your thoughts on this topic on Twitter, use #AskPat552. Do you have a question about email marketing? Record it at http://www.askpat.com/.
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0:00.0 | AskPath. |
0:07.0 | www.com |
0:09.0 | AskPath. |
0:10.0 | Hey, what's up everybody? |
0:12.0 | Pavlin here and welcome to episode 552 of Ask Pat. |
0:16.0 | Thank you so much for joining me today. |
0:18.0 | Now here's today's question from Paul. |
0:20.0 | Hi Pat. This is Paul Miners from |
0:22.1 | Auckland, New Zealand, a big fan of the podcast and really appreciate everything that you do |
0:27.0 | for the SPI community. I have a question about email lists and cleaning your email list. |
0:32.9 | I've been building my audience and growing my email list since the beginning of this year. |
0:37.2 | And in the beginning, the open rates and click-through rates looked really good, and they've |
0:41.7 | been slowly dropping off over time. And correct me if I'm wrong, but I believe this is normal |
0:46.7 | as your list grows, that your open rates would gradually come down. But what I'd like to ask |
0:51.8 | is that what do you recommend for methods for cleaning your |
0:55.2 | email list? So how could I go about removing inactive or non-engaged subscribers from my list |
1:03.1 | so that I have a really engaged active audience? What kind of techniques or methods or criteria |
1:08.0 | would you use for doing this. Thanks, Pat. |
1:11.4 | I like I said, appreciate everything that you do. |
1:13.6 | And yeah, thanks for answering my question. |
1:16.8 | Hey, Paul. |
1:17.4 | Thank you so much for the question today. |
... |
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