How Do I Build A Brand Without Alienating Existing Brands?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 4 March 2015

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s question comes from Matt, who wants build his brand without alienating existing brands in his niche. Matt’s site is http://www.whyiwetshave.com/. I have tons of advice for him, but I want to hear yours as well. Share your advice using #AskPat292. I mention Themeforest, a great place for finding WordPress themes (http://themeforest.net/). Do you have a question about building your brand? Record it at http://www.askpat.com/.

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Transcript

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0:00.0	AskPat.
0:05.0	AskPack.com.
0:10.8	What's up, everybody?
0:11.8	Pat Flynn here and welcome to episode 292 of Ask Pat.
0:14.5	Thank you so much for joining me today.
0:16.5	All right.
0:16.7	Now let's get to today's question from Matt.
0:20.4	Hello, Pat.
0:21.4	My name is Matt Broderick, and I have a blog called Why I Wet Shave and Why You Should Too at
0:27.2	YWatshave.com.
0:29.4	My question pertains to the community I am targeting.
0:32.9	This is a very active online group with multiple Facebook groups, online forums, and online stores.
0:39.9	I am specifically concerned about the balance of trying to promote my blog versus alienating
0:46.7	these established groups.
0:49.1	I have had the pleasure of meeting with quite a few of these individuals in social settings who will like to build
0:55.7	upon this to promote my brand. I am focused on building a long-term authoritative site with long-lasting
1:03.7	pertinent information. I'm a big fan of your blog, and I've just started digging into your
1:08.7	Ask Pat archives. I want to thank you for your time.
1:12.2	Have a great day and a smooth shave.
1:15.2	Hey Matt, thank you so much for the question and why Iwetshave.com. I think this is a great idea.
1:20.7	A lot of people don't understand what wet shaving is versus dry shaving and how, you know,
1:25.1	what the process is and that sort of thing and it's really cool to
	...

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