How Do I Best Describe and Position My Business and Work to Others? What Do I Say?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 21 January 2021

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

#1153 Jay is at a critical point in his career — he just got laid off in May due to COVID and he's going all-in with his online business. But now that Jay's out of the W2 workforce, he's having trouble finding his lane with his messaging. Getting this aspect of your online business right is absolutely critical, so today I'm going to coach Jay through finding his groove, including examples of how I think about positioning and branding in my own business. Jay asks: How do you fine-tune your messaging? How do you know when you've nailed it? We're going to dig into all of that and more on today's coaching call, so let's get going! Show notes and more at SmartPassiveIncome.com/ap1153

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Transcript

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0:00.0	AskPath.
0:05.0	Ask Pat.com
0:07.0	Dot com.
0:09.0	Askpads.
0:10.0	What's up everybody, Pafflin here, and welcome to episode 1,153 of Ask Pat 2.0.
0:18.0	You're about to listen in on a conversation, a coaching call between myself and an entrepreneur
0:23.0	just like you.
0:23.9	We're speaking today with Jay Helms from w2capitalist.com.
0:29.3	And we're talking about what could be one of the most important discussion topics ever
0:34.7	that has been discussed here on the show.
0:36.8	And that is the idea of
0:38.1	positioning your business, of nailing that pitch, of understanding the right words to say so
0:43.7	other people on the other end will know exactly not only what you're just talking about,
0:47.6	but why you're the person to listen to and follow. This is all about positioning and messaging.
0:53.1	And if you don't nail this, then it doesn't
0:54.7	matter what products you have. It doesn't matter what blog posts you're writing or videos you're
0:58.0	creating. If you don't nail the messaging and the language and the positioning, all that's kind of all
1:02.8	for nothing. So Jay, a little bit has been struggling with this. We're going to talk it through today.
1:07.6	It's going to be a lot of fun. So here we go. Here's Jay from w2capitalist.com.
1:14.1	Jay, welcome to Ask Pat 2.0, my friend. Thanks for coming in today. Thank you for having me.
1:19.3	I am honored. The pleasure is all mine. I know it. This is amazing.
1:22.9	I'm stoked. And I'm sure everybody's excited to listen in on what you have going on.
	...

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