How Do I Align My Messaging Perfectly with My Audience?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 20 October 2022

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

#1244 Something powerful happens when we connect with a targeted audience using the right language. Our products start flying off the proverbial shelf when we niche down and articulate specific problems and solutions. Case in point, Julie Browne coaches people through unexpected identity loss. If that doesn’t paint a picture, think about unpredictable events like divorce, job loss, or maybe a health situation. Many people are left questioning who they are after losing a big part of their lives. I know I was when I got laid off in 2008. So how should Julie think about marketing her broad expertise? In this episode, we talk about targeted audiences, finding the right messaging, book and podcast marketing, and we even touch on building communities. There are plenty of takeaways for you today if you're struggling to find clarity and focus in business. Show notes and more at SmartPassiveIncome.com/ap1244.

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Transcript

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0:00.0	AskPath.
0:04.0	Ask Pat.com.
0:08.2	Dot com.
0:11.8	What's up everybody?
0:12.8	Paflin here and welcome to episode 1,244 of Ask Pat 2.0.
0:18.6	You're about to listen to a conversation between myself and an entrepreneur just like
0:21.9	you. And today we're speaking with Julie Brown, Courage Ignite, is a phrase that she always uses.
0:28.0	It's her Instagram handle, Julie Brown, Courage Ignite. And she has a podcast called Bold Becoming.
0:33.9	And what she helps people with, I mean, it took her a while to land on this. But what she really
0:37.0	helps people with, she coaches people through and her podcast is about, is helping people
0:40.9	through unexpected identity loss. For example, like when the rug gets pulled out under you. And in this
0:47.6	conversation today, we have a very, very lengthy conversation about making it easy for people to
0:53.8	understand what it is that you help them with.
0:56.5	Because there's a difference between like the technical and more scientific way that maybe you
1:02.1	approach or diagnose, for example, for lack of a better term, what your audience is going through
1:07.5	and what they might need help with versus what are the words and what's
1:10.9	the language that they feel and the emotions that they're going through and language that they would
1:15.0	respond to, right? If you were serving an audience and you gave them more of a technical version of
1:20.6	what it is they're going through, they're going to be less likely to be attracted to that.
1:23.8	Now, there is something that happens and we do do talk about this, when a person can identify,
1:28.3	like, the technical term for what they're going through, that feels very good to, you know,
1:32.6	know that you're not alone, that other people have thought about this, that there might be a
	...

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