How Do I 5x My Passive Income Revenue in My Business?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 21 October 2021

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

#1192 Today we've got a great conversation with Mike Lander from Piscari. Mike helps sales and account teams learn how to negotiate through his online courses and consultations. He's been productizing some of his services and started to diversify, but he needs help generating more income from his courses. We discuss not just how to diversify smartly, but how Mike can lean into some of his superpowers and position his digital course to generate more sales. Mike is in the B2B space, which is a little bit different from many businesses that work directly with consumers, but the strategies and principles we talk about can apply to lots of businesses. So if this Mike's situation sounds like yours, I think you're going to find some amazing information in this episode. In fact, at the very end, Mike says, "Wow, Pat, I have five or six takeaways I can implement right away." So I hope you stick around and listen to this episode, because this is one about superpowers. It's about diversification, productizing, and leaning into the things that make you you. Show notes and more at SmartPassiveIncome.com/ap1192.

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Transcript

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0:00.0	AskPath.
0:04.9	AskPat.com.
0:10.2	What's up, everybody, Pat here, and welcome to episode 1192 of Ask Pat 2.0.
0:18.4	You're about to listen in, like a fly on a wall, on a coaching call between myself and an entrepreneur just like you. And today You're about to listen in like a fly on a wall on a coaching call between myself
0:22.2	and an entrepreneur just like you. And today we're talking with Mike Lander from Piscari. That's P-I-S-C-A-R-I.
0:29.7	He helps people learn how to negotiate. And he has courses. He has consultations. He's
0:36.1	productized some services. He's doing pretty good at diversifying. However, the one part of his business is courses. He wants to have a little bit more income coming in from that. And so we discussed today how not just to stay diversified, but stay smart with that, but also how to lean into some of his superpowers and how to actually position his digital course
0:55.0	so that he can generate more sales, use it as an anchor versus other things. I mean, he's in B2B,
1:00.8	again, which is a little bit different, but it's actually stuff that can relate to any product
1:05.9	out there. And you're going to find some amazing information. In fact, at the end of this episode,
1:09.3	I was just re-listening to the end just to catch exactly where to send you in case you want to check out, Mike.
1:13.6	You could check them out on LinkedIn, Mike Lander, as well as on Piscari, P-I-S-C-A-R-I-com.
1:20.3	But at the very end, he says, wow, Pat, I have five or six takeaways that I can just implement right away. So I hope you stick around and listen to this episode because this is
1:27.5	about superpowers. This is about diversification, productizing, and leaning into the things that make
1:33.3	you, you. Here we go. Mike, welcome to Ask Pat 2.0. Thanks so much for coming in today.
1:39.1	Yeah, a pleasure. Thanks for inviting me. I'm really looking forward to this. Thank you.
1:42.0	I'm really excited. Why don't you give us a little bit of an intro to you, Mike, and what you do? So what I do now is I work with B2B sales teams on their
1:51.0	negotiation skills. So I train and coach salespeople when they're selling into big companies
1:57.3	and they meet very difficult negotiators, often people like procurement people.
2:01.9	So I train and help them improve their skills.
2:04.5	That's really cool.
2:05.0	What kind of experience do you have doing that?
	...

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