How digital marketing is helping Newk’s go ‘Extra’ on rebrand

Take-Away with Sam Oches

Nation's Restaurant News

Business, Entrepreneurship

2.5 • 15 Ratings

🗓️ 5 October 2023

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Take-Away with Sam Oches, Sam talks with Denise Pedini, the chief marketing officer of Newk’s Eatery. Newk’s is a fast-casual concept based in Jackson, Mississippi, with about 100 locations around the Southeast, and just this week announced a rebrand fashioned around the tagline “Extra with Every Bite.” Denise joined the podcast to talk about that tagline and rebrand, what “extra” means to Newk’s, and how the concept is updating its digital marketing strategy to appeal to customers new and old.

In this conversation, you’ll find out why:

Your guests are the best source to tell you what to be — and what not to be
The value message still resonates as a traffic driver
Digital marketing is the perfect way to draw customers new and old
Loyalty programs are a cheat code for brand evolution
The marketing and IT fields are fusing into one guest experience function

Have feedback or ideas for Take-Away? Email Sam at [email protected].

Transcript

Click on a timestamp to play from that location

0:00.0	Hey there, welcome to Takeaway with Sam Ocas, a podcast from Nation's Restaurant News.
0:06.5	I am Sam Ocas, editor-in-chief here at NRN, and this is the show where I give you an all-access pass
0:12.0	to the restaurant industry's most influential decision-makers.
0:15.6	This week I'm talking with Denise Padini.
0:18.4	She is the chief marketing officer for Nukes Eatery. Nukes is a fast casual
0:23.6	concept based in Jackson, Mississippi, with about 100 locations across the southeast. And just
0:30.4	this week, they announced a rebrand fashioned around the tagline, Extra with Every Bite. Denise joined the
0:37.4	podcast to talk about the tagline and extra with every bite. Denise joined the podcast to talk about the tagline and
0:40.2	the rebrand, what extra means to nukes and how the concept is updating its digital marketing
0:46.6	strategy to appeal to both customers new and old. In this conversation, you'll learn more about why
0:53.0	the value message still resonates as a traffic
0:56.1	driver, how loyalty programs are a cheat code for brand evolution, and why the marketing
1:02.6	and IT fields are fusing into one guest experience function. Jumping now into my interview
1:09.5	with Denise Padini, the chief marketing officer of
1:12.9	Nukes Eatery. Don't forget to stick around after the interview, as I will share my five
1:17.6	takeaways from this discussion, actionable insights that you can take with you on the go.
1:27.1	Okay, I'm here with Denise Padini, the chief marketing officer for Nukes Eatery. Denise, welcome to the podcast. Thanks for taking some time today.
1:36.2	Thanks, Sam. Thanks for having me today. Absolutely. So Nukes, what's this brand all about? Fast Casual Company. I've had the pleasure of being there a few times. I know really elevated quality food, but for those who have not had a chance to visit in Nukes, give us the spiel on what's it all about.
1:52.0	Sure. So Nukes is mostly in the Southeast region. We are a fast casual brand. We sell items like sandwiches and salads and pizzas,
2:04.4	and we even have our famous Nukes cakes, which are made in our own Nukes bakery in Oxford,
2:11.7	Mississippi, which are made every day and shipped to the restaurants. Nukes was founded by Chris
2:16.7	Nukum, and Chris Nukum was one of the original founders of McAllisters.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Nation's Restaurant News, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Nation's Restaurant News and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.