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the bulwark. I have Rob Flaherty here with me today. He has a pretty long resume in Democratic

politics, but you might know his name most recently because he was the digital director in the

Biden White House before he moved over to the Biden campaign to be a deputy

campaign manager. Of course, that turned into the Harris campaign. Rob, how's it going?

It's going great. Thanks for having me, Lauren, and hi, everybody. Yeah, thanks for being here.

So I asked you to come and chat with us because you have an op-ed in the New York Times this week,

and it's titled,

if you're a voter reading this, this essay is not about you. So give us the quick summary of

this piece and what you're trying to argue in here. Yeah, absolutely. So, you know, look, I think

if you look at why Democrats lost the election in 2024, there was a split between voters who pay attention, who Democrats are really good at communicating with,

through the traditional institutions of media, through a battle over facts, through a style

that takes into account the values of our institutions and democracy and all of

those things. And voters who don't pay attention, who feel the system isn't working for them,

who feel burned by politics. And in a world of infinite media choices, don't need to hear the

news, don't sort of need to hear about

politics in their day to day. They aren't seeking it out. But that doesn't mean they're not

getting information about politics. They're getting information from their friends, their family,

from social media, from all the above. And so in order to successfully reach those voters, you know,

we need to adapt to a whole new style of tactics. We need to adapt to a bunch of stuff that we tried

in 24 but didn't do enough of things that the party has struggled with subsequently. But we also

have to think about our style.

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