How Deestroying Is Reshaping The NFL

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 26 September 2023

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2566, we turn our attention to a groundbreaking phenomenon: how YouTube creator Deestroying is challenging traditional football norms. In this episode, we dissect the strategies and innovations that have catapulted him to the forefront of the NFL scene and delve into the power of personal branding, social media, and unconventional approaches that are redefining the game. Don't miss this captivating discussion as we unveil the playbook of a game-changer who's reshaping the NFL landscape. Whether you're a football fan or an entrepreneur seeking inspiration, Deestroying's story is a must-hear tale of transformation and triumph. Tune in today! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How Deestroying Is Reshaping The NFL. (00:15) Background on Deestroying and how he has disrupted the NFL. (01:15) What makes his videos entertaining and innovative? (01:48) Another example of an industry disrupter. (02:25) Neil offers his perspective on Deestroying and his viral content. (03:03) Brand-building lessons we can learn from Deestroying. (04:08) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! The Subtle Art of Not Giving a F*ck. Deestroying on YouTube Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we're going to talk about how YouTube Creator destroying is reshaping the NFL.
0:05.0	So, Neil, have you heard of this guy before?
0:07.0	I have not.
0:08.0	Okay, let me culture you a little bit.
0:10.0	Not like I'm super cultured anything, but let let's see this one over here and do you see my screen? Yes?
0:17.0	Yeah. Okay, cool. So this guy destroying over here, 5.36 million subs. I think he tried out for the NFL before, maybe didn't make it. But what he does is he basically, like let's say you're coming from like a small town, like let's say you're coming in from, I don't know, some random LA high school and you want to try to make it to the NFL, but you weren't given a chance before.
0:35.1	So what he'll do is say hey like I'll give you $10,000 and you can compete against an NFL player and if you beat him you get to keep the $10,000.
0:43.9	So it's not, I'll give you, it's a contest basically, right?
0:46.7	I'm not going to play the full video here, but you can see a lot of these videos here are
0:49.2	15 minutes, 26 minutes or so.
0:51.6	He's got, again, 5.36 million subs each video like this one for seven months ago 5.2 million views.
0:57.0	Like how does he get this done?
0:59.0	Here let's just watch one real quick.
1:01.0	So he's just like getting NFL players and like knows them or?
1:04.7	Yeah, so he's gone to know them. I think he initially had to reach out to them to start to get to know them. I don't know the entire story,
1:10.4	but I think it's helpful if we just watch this real quick.
1:13.0	Okay, so this is interesting.
1:15.0	Justin Jefferson's like the number one wide receiver right now in the NFL, right?
1:18.0	He plays for the Vikings, I believe.
1:20.0	And so he's masked up, you don't know who he is.
1:22.0	And so he's playing one-on-one with everyone.
1:24.1	I think the thing here is if you want to win to 10,000,
	...

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