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Girlboss Radio

How Dayna Isom Johnson Asked For Her Dream Role: Trend Expert at Etsy

Girlboss Radio

Girlboss Radio

Entrepreneurship, Business, Careers

4.41.9K Ratings

🗓️ 28 March 2023

⏱️ 35 minutes

🧾️ Download transcript

Summary

On this episode of Girlboss Radio, Avery chats with Dayna Isom Johnson, Etsy's resident trend expert. If that job sounds really cool, that's because it is. Dayna spends her days interpreting data and trend insights and talking about creativity to uplift and promote Etsy's 5.4 million makers. She makes frequent TV appearances and talks to the media about emerging design trends. Yup, she knew about cottagecore way before the rest of us did. Dayna did not apply for the job she has now—but she created it by zeroing in what she loved to do and asking Etsy's leadership to create a role that fit her talent and excitement. Avery and Dayna talked about the unusual way Dayna figured out her dream job, how to tell if a company will be a great place to work from the interview stage and play a special round of In or Out: Design Trends Edition. Follow Dayna on Instagram at @daynaisomjohnson. PS: You can buy your very own Etsy personalized drinking glass at etsy.com! Listen to A Thing or Two with Claire and Erica on Apple Podcasts, Spotify, Stitcher, or wherever you get your podcasts. New episodes drop every Monday. Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox. Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com. Girlboss Goods, our women-owned and operated marketplace, makes it easier for you to vote with your dollar while also championing small businesses. Head to girlboss.com/goods. Happy shopping!

Transcript

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0:00.0

Hey, it's Victoria from Team Girlboss.

0:03.7

I hope you're loving season two so far.

0:06.4

I just wanted to pop in to talk about Girlboss daily or must read morning newsletter with

0:11.1

over 200,000 dedicated subscribers.

0:14.6

What can you expect?

0:15.9

A plus career advice, dream job postings, free coffee every Friday, and a few emojis because

0:22.0

we're fun like that.

0:23.3

All delivered right to your inbox, sign up by heading to girlboss.com slash newsletter.

0:29.4

That's girlboss.com slash newsletter.

0:32.5

See you tomorrow.

0:41.0

Welcome back to Girlboss Radio.

0:42.8

I'm your host, Avery.

0:44.4

I'm the founder and CEO of Bloom, a workplace design consultancy and a firm believer that

0:49.1

works your work for all of us.

0:51.2

Today, I'm going by Dana Ison Johnson.

0:53.1

She might have the coolest sounding job, like ever.

0:56.3

Dana is Etsy's resident trend expert, which means she forecasts the next big thing in fashion,

1:01.8

weddings, decor, and more before it becomes a collective obsession.

1:06.0

Yep, she knew about Cottagecore way before the rest of us.

1:10.2

Dana studied fashion at the Fashion Institute of Technology in New York City, then dabbled

1:14.3

in marketing and PR, and has been climbing the ranks at Etsy for over a decade.

1:19.2

We chatted about the power of advocating for the job you want, the moment that changed

...

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