💪 “How David Bar Flexed Virality” — Our Interview with Peter Rahal of David Protein
The Best One Yet
Nick & Jack Studios
4.6 • 9.8K Ratings
🗓️ 28 August 2025
⏱️ 54 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
In his twenties, he founded RXBAR and sold it to Kellogg for $600M. In his thirties, he launched David Protein, which competes with RXBAR, and it’s already worth $725M. Peter Rahal tells the secrets on how he launched two companies in the same category all before he turned 35. And he shares his latest numbers.
In this interview episode, you’ll hear…
- What the RX Bar founder learned from dealing drugs
- What non-dyslexic people can learn from dyslexics
- The niche RXBar found: paleo bars for CrossFit dudes
- How to make packaging stand out
- Selling RX Bar to Kellogg for $600m
- Competing against RX Bar with his new venture: David
- The 3 principles of nutrition
- Peter announces David’s revenue numbers
- Why they made the brand’s packaging gold
- Why David acquired a top secret super protein company: Epogee
- His biggest failure
PS: Peter’s Linkedin is epic: https://www.linkedin.com/in/peter-rahal-037bba43/
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | I had this plan. It was around re-reserrecting Power Bar. And I just told enough people. And I told so many people that I had to do it. Your reputation was on the line. They're like, aren't you doing another bar, man? And then so I was like, all right, October 6th was my non-compete expiration. And like, as it got closer, I was like, all right, let's got to figure this out. |
| 0:22.4 | So then you launched David Barr. You're now back with the subject of today's show, the David |
| 0:26.9 | bar. Although, got to point out, before we dive in T-boy style to David Bar, you're operating in the same |
| 0:32.0 | industry competing with your first company, RX Bar. Is that like awkward with Kellogg? Was Kellogg pissed? |
| 0:37.7 | Yeah. |
| 0:39.8 | Yeties, bust out your biceps, test out your triceps, and crank up those calves. |
| 0:45.0 | Because our guest today has created more protein than a herd of cows on leg day. |
| 0:50.1 | Peter Hall is the co-founder of David Protein, the most viral food brand of the year. |
| 0:55.7 | The name, David, it is inspired by the Renaissance sculpture. And the subliminal message there? |
| 1:01.2 | Eat David, get a 12-pack of abs just like the statue. Less than one year since launching, |
| 1:06.4 | David has hit a $725 million valuation. Jack, get this guy a cup. This business is going to have to take a steroid test. |
| 1:14.3 | This company is so committed to protein. They launched a cod bar just to prove a point. |
| 1:20.4 | It's true. Their latest protein bar, it's a filet of fish. And before launching all this, Peter founded a different protein bar, the RX bar. |
| 1:28.9 | That Kellogg was so thirsty for, they dropped 600 million bucks on it. |
| 1:33.3 | Nick, Peter's taste for trends is so cutting edge, he's like a human knife. |
| 1:37.3 | Jack, his instinct for branding is so far ahead, he's more artist than entrepreneur. |
| 1:42.4 | Besties, please welcome to the pod, the Prince of Protein, the Baron of Bars. |
| 1:46.9 | The Lord of Longevity. |
| 1:49.2 | Peter Rahal is the co-founder of David Protein, and he's about to unwrap how he made the most viral product of the year. |
| 1:57.3 | So yet, he's sit back, relax, and pause that Pilates class. |
| 2:00.5 | Because today's interview with |
| 2:01.7 | Peter is the best one yet. Wow. There we go. Okay. Nice. Best intro I've ever received. |
... |
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