How Culture Helps Scale a Company #1701

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 11 April 2021

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

How Culture Helps Scale A Company In episode #1701, we show you how culture helps scale a company. All of the best CEOs in the world are obsessed with culture because there is incredible value in having everybody in an organization marching in the same direction. Tune in to hear how hiring the right people will help you take your firm to the next level. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Culture Helps Scale A Company. [01:00] The top CEOs in the world are obsessed with culture. [01:20] Types of activities that fall under culture. [01:37] Keeping everybody marching in the same direction. [02:00] Neil’s approach to building culture at Neil Patel Digital. [03:10] How to recruit people and see if they are a good fit. [04:00] Eric’s approach to finding out if job candidates have long-term vision. [05:07] Mirroring the approach to culture found at the great companies. [05:29] Go to https://marketingschool.io/pro for 14 days of free entry into our community! Links Mentioned in Today’s Episode: Delivering Happiness Tribal Leadership What You Do Is Who You Are Neil Patel Digital Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:42.1	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.7	All right, so today we're going to talk about how culture helps scale a company.
0:54.8	So first and foremost, I want to kind of help set the tone on culture because I used
0:58.9	to think culture was a bunch of baloney.
1:01.1	And after reading the late Tony Shay's book, Delivering Happiness, it's a great book on
1:04.9	culture.
1:05.9	And I also read the book that he actually has available for or he made free called Tribal
1:10.5	Leadership.
1:11.5	It's a great book.
1:12.5	Just type in Tribal Leadership and you'll be able to pick that up.
1:15.3	But to me, I mean, you know, culture is at the end of the day, it's how you do things
	...

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