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TED Business

How craving attention makes you less creative | Joseph Gordon-Levitt

TED Business

TED

Business, Modupe Akinola, Ted Business Podcast, Business Leadership Podcast, Ted Talks Business, Ted Modupe, Ted Talks

41.2K Ratings

🗓️ 1 November 2021

⏱️ 18 minutes

🧾️ Download transcript

Summary

Joseph Gordon-Levitt has gotten more than his fair share of attention from his acting career. But as social media exploded over the past decade, he got addicted like the rest of us -- trying to gain followers and likes only to be left feeling inadequate and less creative. In a refreshingly honest talk, he explores how the attention-driven model of big tech companies impacts our creativity -- and shares a more powerful feeling than getting attention: paying attention. After the talk, Modupe talks about how to find flow when you're surrounded by distractions.

Transcript

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0:00.0

Ted Audio Collective, attention.

0:09.0

I mean, growing up as a kid, I wanted it for my parents, my teachers, my friends, everyone.

0:16.2

It's something most of us crave.

0:18.3

And now as an adult, it's magnified thanks to social media.

0:23.5

You know you've posted something somewhere, and every 10 minutes, you look to see how

0:28.4

many likes, hearts, smiley faces of comments you've gotten.

0:32.5

And when you get those comments, you smile, and you feel like the world loves you, that

0:37.1

you're special.

0:39.0

But it's fleeting.

0:40.7

So how can we get that same boost to our self-esteem, but have it be more substantive,

0:46.2

longer lasting, and less dependent on others' approval?

0:53.5

I'm Madu Bacanola.

0:55.1

This is Ted Business.

0:57.1

And this question about dependent on social media is something Joseph Gordon-Levitt has

1:01.8

wrestled with.

1:03.3

You might know him from films like Inception, The Trial of Chicago 7, and The Batman franchise

1:09.3

among others.

1:11.0

Well in this talk, he's going to tell us what he did to rethink his relationship with

1:15.3

social media, and how shifting attention in a different direction opened up a whole new

1:20.9

world for him.

1:22.6

And after the talk, we'll delve more deeply into one of the concepts he shares.

1:27.6

That's all coming up after a quick break.

...

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