Hey guys, welcome back to Skin Creative Therapy. This is a fragrance Friday episode.

I am super super excited about the brand that I'm going to be introducing you guys to.

I don't think any introduction is really necessary because everyone has seen this brand everywhere and rightfully so because it's amazing.

So without further ado, I want to introduce you guys to the CEO of Clean Beauty Collective,

Greg Black. Welcome to the show, Greg, I'm so honored to host you and to chat about the wonderful brand.

Oh, thank you so much. I'm so excited to be here.

Yeah, you know, I really love like learning about fragrance, I'm not learning about fragrance.

I'm not going to lie.

I don't pretend to be a fragrance expert in any way.

So there's a lot of it is going to be me asking you questions,

you know, because your fragrances are very unique to me. know the whole line is I think it really speaks in various ways to me as a consumer you know in terms of what I'm looking for from a day to day but before we get into that great if you could tell us a little bit about your

journey in the fragrance world what got you involved with you know clean beauty

collective and just fragrance overall sure well I started my career a little over 25 years ago at Reblon in their personal care division and I was the brand in marketing.

So I was the brand manager of Mitchum and Lady Mitchum antipers and deodorants.

So obviously that was my first introduction into

launching new fragrance variants every year for the years that I was there

across different antipersperant and yoderant formats.

But from there I was recruited a way to go to Cody,

which is where I really got my hands involved

with fine fragrance.

And I really worked across their large, more mass market fragrance brands like Stetson and preferred stock

Aspen Colones and really got into fragrance development and fragrance advertising with Cody.

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