This dude is behind some of the biggest names in music history.

From Beyonce to the weekend, from Ariana to John Mayer, this man didn't just watch Stars Rise.

He freaking created their orbit.

He's worked alongside icons like Did He?

And now he's showing the world how to build a brand that actually breaks through noise.

But you don't operate at the top of the music industry for decades without some serious behind-the-scenes drama so today we're gonna go deep he's a brand

architect the power connector Charlie walk dude let me ask you a question what's the

biggest lie the public believes about how hits actually get made I actually

think people just like you you know, a lot, a lot of what's happened today is they go

on TikTok, right?

And they see something and they don't really understand how it got to that place.

And they're not seeing the actual process of a real star.

I'm not talking about the hit, the TikTok one in wonders.

No.

But the real stars, the truth is, they've been doing it since they were seven or eight. When they came out of their mama's bellies, they were different. The same way I asked somebody to Tom Brady throwing spirals when it was four or five if you ask his mom and dad. These kids are born differently. The real stars that you come to see here in Vegas around the

world in stadiums, arenas. They were born differently. Britney Spears, uh, Justin Timberlake, if you ask

his mother, these kids, you know, did the work. And the ones that actually today we speak of did

the work since they were very, very young, Years and years of just grind. The same way an

Olympian, an athlete did the work to get to the Olympics in their mid-teens, right? So I think what

people don't realize, I think they can take their phone and make a song and pray to God or do

goofy things for something to go viral. And that happens, so we get these viral hits, but that doesn't

move culture. It's not sticky.

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