Hey there, it's the NPR Politics Podcast.

I'm Asma Khalid, I cover the Presidential Campaign.

And I'm Kelsey Snalik, cover Congress.

And Kelsey, you've been working on a series of special episodes that break down how political

campaigns work.

And the last time you talked about different ways that campaigns raise money.

In the past couple of weeks, we have seen this onslaught of cash that has been infused

into the presidential campaigns.

So today, we're going to focus on where that money goes.

And a lot of that money goes into political ads.

I wanted to figure out what ad makers are thinking about when they're going about putting together

these commercials that we see running online and on TV.

And I think what you'll not be too surprised to learn is that a lot of what they do and

a lot of the choices that they make has everything to do with how much money they have.

Money, I guess that should be expected.

But what exactly do you?

Well, let me introduce you to Isaac Baker.

He works for the firm AKPD.

They make ads for Democrats.

And before that, he worked on ads for President Obama's reelection and other campaigns.

We were talking about how much it would cost right now to run an ad in the city like Miami.

An ad in the Miami media market that will be fiercely contested in the presidential election

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