4.8 • 770 Ratings
🗓️ 5 May 2020
⏱️ 39 minutes
🧾️ Download transcript
For nearly 50 years, enthusiasts from all over the world have flocked to the Barrett-Jackson collector car auctions. But the global pandemic hit, and now a crowd of people is off the table. Kim talks to Craig Jackson, Barrett-Jackson Chairman and CEO, about how they can capture that amazing auction energy online. Plus, meet a bakery owner who turned his business upside down in two days, transforming his company from an in-person destination to a mail-order baking service.
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0:00.0 | Welcome to Commando on Demand, your fast-paced weekly update straight from Kim's desk to your ears. |
0:05.4 | I'm Mike James. And in just a bit, he's back. Craig Jackson, the founder and CEO of Barrett Jackson, the largest automobile auction in the world. |
0:16.4 | They have several around the country every year, usually, you know, almost 2,000 cars over a million |
0:23.2 | square feet, over 350 sponsors and exhibitors and over 100 food vendors. Well, that was then, |
0:31.3 | this is now, of course, we're going through the COVID-19 thing, and they can't have anywhere |
0:36.9 | near that. |
0:37.7 | So they're switching their business to an online platform. |
0:41.4 | Craig is going to talk to us about exactly how they're doing that. |
0:45.0 | And with that many people watching, how's it going to go? |
0:48.3 | We're also going to talk to it's a little bit of a theme here today, |
0:51.7 | switching your business into COVID-19 mode. |
0:55.5 | We have a successful baker in California. |
0:59.1 | He has two locations. |
1:00.7 | Of course, he's mostly did wholesale. |
1:03.0 | But now that this has happened and the restaurants that he serviced are basically closed, |
1:09.2 | he actually switched to a retail model and is successfully sending |
1:13.3 | baking kits out to his new customers. And he's doing like $100,000 a day in sales. It's a fascinating |
1:21.7 | story. We'll talk to Aaron Cadell. He is the owner-manager of Mr. Holmes Bakehouse in California. |
1:29.1 | Like I said, there's two locations. |
1:31.1 | Talk to him about exactly how he did that and much more. |
1:35.3 | And by the way, this is not the Kim Commando show. |
1:38.1 | Every week, Kim gives you the very latest tech news, tips, DIYs, |
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