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Life with Marianna

How Brittany Xavier Pivoted to TikTok

Life with Marianna

Life with Marianna

Arts, Entrepreneurship, Summerfridays, Mariannahewitt, Fashion & Beauty, Beauty, Influencer, Business

4.92.6K Ratings

🗓️ 2 November 2021

⏱️ 51 minutes

🧾️ Download transcript

Summary

Brittany Xavier is a digital content creator and shifted her content from blogging, to social media and now focusing on all things video content from TikTok to YouTube. Brittany and I talk about how to experiment and evolve your personal brand, the importance of networking, and why she decided to focus on video content. Listen to the full episode to hear Brittany's TikTok best practices!

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This week’s episode is sponsored by:

Arrae: use code “Marianna” on arrae.com for 10% off of one-time purchase or 25% off of first month on subscription

Gorjana: gorjana.com/marianna for your free jewelry roll with your purchase

Vitruvi: go to vitruvi.com/lifewithmarianna and use code MARIANNA20 to get 20% off your next purchase

Shipstation: go to ShipStation.com, click on the microphone at the top, and enter code MARIANNA to get a 60 day free trial

Produced by Dear Media

Transcript

Click on a timestamp to play from that location

0:00.0

The following podcast is a DR Media Production.

0:04.7

As a parent, do you ever wish someone could just whisper some realistic and trustworthy support

0:09.8

in your ear and not make you feel awful for not having all the answers?

0:13.6

Well, that's what I'm here for. I'm Dr. Alisa Pressman, developmental psychologist,

0:18.3

parent educator, clinical professor, and I'm a mom. My goal is to make your parenting journey

0:24.4

less overwhelming and a lot more joyful. Please join me every Friday for new episodes of Raising Good Humans.

0:38.1

Hey, it's Mariana and welcome back to the Life with Mariana podcast. In this episode,

0:42.0

I've got Brittany Xavier. She is a digital content creator and I think you guys will love this

0:45.9

episode because she's had a long career as an influencer. She started out with her blog and

0:50.7

social media and then really pivoted her career to focus more on TikTok and video content

0:55.5

and especially with high fashion brand. I love hearing the thought process and all of the strategy

1:00.2

that goes behind everything that she does and really thinking of her content as a business and

1:05.6

the meetings that you have and how you think about how you want to shoot product, especially because

1:09.7

she pivoted her strategy from working with the brand she was working with to be more high fashion,

1:13.9

which was a different style of photography and I just think she's so smart in how she approaches

1:18.4

everything that she does. She really was an early adopter of TikTok, which is how she's grown millions

1:23.2

of followers on there. She's really focusing on that and her YouTube and why she decided to give up

1:27.9

her blog and before we get into the episode, we have so many amazing holiday products and a

1:32.4

sortment for you. This holiday season from Summer Fridays, I think you guys are going to be so happy

1:36.8

with everything that we have. Okay, so these things are limited edition once they are gone, they are

1:41.1

gone. So get them while you can. We've got our perfume oil trio, which is just amazing. It's three

1:46.3

roller ball fragrance oil trios. They smell so delicious. There is crisp citrus coconut wave

...

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