How Brain Science Drives Business with Laura Beavin-Yates

Girlboss Radio

Entrepreneurship, Business, Careers

4.4 • 1.9K Ratings

🗓️ 10 December 2024

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by SIX. 👋 If you’re in New York City or are planning a visit before January 5, 2025, you’re going to want to head to the Music Box Theatre to see Suffs The Musical. Get your tickets now at https://suffsmusical.com/ What if you could measure and improve your emotional fitness—just like you track steps or workouts? Emotions play a powerful role in shaping the decisions we make, the connections we form, and the strategies that drive successful marketing. In today’s episode, we’re diving into the fascinating intersection of cognitive psychology, emotional decision-making, and customer behavior. Laura Beavin-Yates, PhD, the Chief Marketing Officer of SIX and Immersion, shares how neurochemicals like dopamine and oxytocin shape our behaviors and why understanding them is so important for building emotional connections in life and business. Laura also unpacks her nonlinear career journey from academia to working with major brands like Google and P&G. We explore the transformative power of data, emotional decision-making, and why psychological safety is the key to thriving in remote work environments. Laura introduces SIX, an app designed to help users identify moments that boost wellbeing and emotional health, offering a fresh perspective on how we can take ownership of our mental and emotional lives. This conversation is perfect for anyone curious about how emotions drive consumer behavior, how to create meaningful connections, or how to bring more psychological safety to the workplace. 🤝 Connect with Laura on LinkedIn: https://www.linkedin.com/in/laura-beavin-yates/ 📱 Learn more about SIX : https://www.izmed8trk.com/J84C5/2CTPL/ 🧠 Check out Immersion here: https://www.getimmersion.com/ 📷 Follow us on Instagram: https://www.instagram.com/girlbossrally/ 💻 Watch this episode on YouTube: https://www.youtube.com/girlboss 💌 Subscribe to our daily newsletter: https://girlboss.com/pages/newsletter 💼 Find your dream job or post open roles: https://jobs.girlboss.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	Hi, it's Victoria, Girl Boss's executive editor. Are you a Broadway fan? Do you live in New York City,
0:06.0	or are you planning a visit during the holidays? Then you have to check out Suff's the musical
0:10.8	before its Broadway run ends on January 5th, 2025. Sufts is a Tony Award-winning musical about
0:17.3	how American women fought for the right to vote, and it's playing right now at the
0:21.6	music box theater. Okay, picture this. Fierce women from the suffragist movement who called
0:27.0	themselves suffs for short, taking the stage to share their stories. It's a vibrant blend of
0:32.7	passion, friendship, and the fight-free quality, all set to moving music that'll be stuck in your head for
0:38.1	days. It's a celebration of sisterhood and resilience that feels both timeless and more important
0:43.7	than ever. If you're looking for a night out that's not just fun, but also deeply meaningful,
0:48.6	Sufts is your show. Our social media specialist, Cheska, actually went to see the show a few
0:53.6	weeks ago, and she even said she got teary-eyed at how powerful the performances were. So if you find yourself in NYC before January 5th, 2025, don't miss this chance to be a part of something special. Get your tickets at suffsmusical.com. That's S-U-F-F-S musical.com.
1:12.2	And learn about the incredible women who gave you the right to vote.
1:15.8	Trust me, you'll walk away feeling like you can take on the world.
1:43.6	Thank you. This episode is brought to you by The Six App.
1:46.3	Welcome back to another episode of Girl Boss Radio.
1:52.4	I'm your host, Avery, and I'm also the founder and CEO of Bloom, an HR and DEI consulting firm, and I am a big believer that works to work for all of us.
1:56.1	Today's guest is proof that nonlinear career journeys can lead to incredible places.
2:01.0	Laura Bevan Yates is a cognitive psychologist turned marketing leader at immersion,
2:05.3	a platform that uses neuroscience and wearable tech like your Apple Watch to measure how
2:09.6	deeply people engage with and respond to experiences in real time.
2:14.5	In today's episode, Laura takes us through her fascinating journey from academia
2:18.3	to working with major brands like Google and Procter & Gamble, all while using cognitive
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Girlboss Radio, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Girlboss Radio and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.