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Fat Mascara

How Beauty Brands Use Social Media with Digital Marketing Expert Leslie Hall

Fat Mascara

Fat Mascara LLC

Dermatology, Fashion & Beauty, Arts, Beauty News, Makeup, Skincare, Perfume, Fragrance

4.8 • 1.8K Ratings

🗓️ 19 May 2023

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You know how certain products are suddenly all over your feed, and all your friends are buying them? Leslie Hall, founder of Iced Media, a beauty-focused paid social agency, explains how that happens. She breaks down the ways that brands use (and should be using!) social media to reach customers. This is a must-listen for anyone who works in the beauty industry, but also for consumers who want to understand how social-media marketing works, so they can make informed shopping decisions. Plus, Leslie shares tips on how to find sales and coupon codes online, and tells us about her makeup, skincare, and hair must-haves.


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Transcript

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0:00.0

Hello, everyone. Welcome to Fat Mask Arrow beauty podcast. I'm Jen. I'm Jennifer Aaron Goldstein Sullivan.

0:13.3

Oh, right. Fancy, fancy. I'm Jessica Beth Matlin. I forget sometimes that your middle name is Beth.

0:22.7

It's not short for Elizabeth, even. No, it's just Beth. Jessica Beth.

0:27.6

Beth. Jessica Beth. I just picture you like in sweet valley high. Jessica Beth.

0:32.8

Oh, because it sounds very, I don't know. It's cute. Sweet valley high. I love it. Yeah.

0:37.6

It is very 1980s. We are your intrepid beauty hosts. You know what it is. It's Friday. It's time for

0:45.4

a beauty expert. It's time for an interview. It's time to get real. It's time to talk about.

0:51.5

What are you talking about? What's going to be good? What's going on? I am so excited to introduce you

0:56.1

to Leslie Hall from iced media. So unless you like live under a rock, you realize that

1:03.0

every single person is getting their beauty news from social media and Fat Mask Arrow podcast.

1:10.3

And Fat Mask Arrow podcast. They're socials. They're so, yeah, yeah, yeah, yeah. A modern technology.

1:14.3

Yeah, beauty news and like beauty purchasing is completely upended by social TikTok Instagram.

1:22.6

And really Leslie Hall and she's the CEO of Ice Media, which we'll talk about in a second,

1:29.1

is really the expert at that. Social selling, social media, and basically beauty and social media.

1:35.5

So she will do a much better job at explaining all that. And through Ice Media, she really made

1:41.6

this agency and it really helps grow, build beauty brands throughout the world. What she does and

1:47.9

she'll explain it much better is like make stars out of beauty products. So she can find a brand,

1:53.2

help them zero in on the product, why it's fabulous, and help a brand become kind of like a

1:59.2

celebrity on social. This is like behind the scenes. You're going to find out how like how the

2:04.1

magic gets made. Like how come I see that 2% lotion everywhere on my feed? Exactly. Leslie's got

2:11.3

her fingers in that. Yeah, like have you ever mentioned a brand to somebody on social or suddenly,

2:15.6

yeah, exactly what is a brand is keep them popping up over and over again or how come a brand is

...

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