Here's your Forbes Daily Briefing for Saturday, July 12th.

Today on Forbes, how battling frizz and graying roots made this entrepreneur a $600 million

fortune.

After selling her first company, John Frida Professional Hair Care, in 2002, Gail Federici

thought she was done with hair forever. She'd spent the prior

13 years growing John Frida, a partnership with the legendary British hairstylist of the same name,

which she co-founded in 1989, and made an estimated $170 million fortune from its sale to Japanese

giant, Cow Corporation. In a phone call from her home

in Wilton, Connecticut, the 76-year-old Federici tells Forbes, quote, I felt like we'd been there,

done it. I'm always interested in learning new things, and I thought, I don't want to do the same thing

all over again. For the next five years, Federici made a massive career pivot. Inspired by her husband,

James Smith, who is a musician, and two teenage daughters' interest in singing, she launched

her own music label in London, hometown entertainment. This detour didn't last long. By 2013,

Federici had retreated from her fledgling music career and launched

Color Wow, a hair care line she says was inspired by her sister's graying roots. Her first product,

an eye shadow-like root cover-up product that lasts until the user's next hair wash.

Color Wow has since released over 60 products combating everything from frizz to dryness.

Susan Anderson, a senior analyst at New York Investment Bank, Canacore Genuity,

covering beauty, explains, quote, they're solving everyday problems.

This niche has proved highly lucrative for Color Wow. Jennifer Lopez used its

products during her 2020 Super Bowl performance, and the brand's $28 anti-frize Dreamcoat spray treatment

is one of Sephora's best-selling hair products. The Wilton, Connecticut-based company,

...