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PBS News Hour - Segments

How Barnes and Noble made a comeback by revitalizing its philosophy

PBS News Hour - Segments

PBS NewsHour

News, Daily News

4.11K Ratings

🗓️ 2 January 2025

⏱️ 7 minutes

🧾️ Download transcript

Summary

Last year, Barnes and Noble opened nearly 60 stores around the country and plans for 60 more to open in 2025. It's the latest twist in a long-running saga for a company that's been a bellwether for the book business. Jeffrey Brown continues our ongoing reporting on the book industry for our arts and culture series, CANVAS. PBS News is supported by - https://www.pbs.org/newshour/about/funders

Transcript

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0:00.0

Last year, Barnes & Noble opened nearly 60 stores around the country and plans for 60 more to open in 2025.

0:08.3

It's the latest twist in a long-running saga for a company that's been a bellwether for the book business.

0:14.6

Senior arts correspondent Jeffrey Brown continues our ongoing reporting on the book industry, part of our arts and culture series, Canvas.

0:23.2

It's recognizably Barnes & Noble bookers. There are lots and lots of books piled high,

0:27.5

but it looks very different. A pre-opening walk through a Barnes and Noble bookstore,

0:32.3

a maze of small rooms and pathways, with company CEO James Dant. When you're very full, as this store often will be, it's creating space for people to

0:42.1

drop into.

0:43.5

This store on Manhattan's Upper East Side is just a year old.

0:47.8

It's part of a large nationwide chain, but crucially for Dant has its own look and

0:53.1

feel.

0:58.0

The key insight that I have is that it is about the book selling team, and it's about how you take all of this huge number of books

1:02.0

and arrange them and display them in a manner which really engages with your local community.

1:07.0

The insight that gives me in terms of running lots of bookstores

1:10.0

is leave it to the teams in each store. The vast majority gives me in terms of running lots of bookstores is leave it to

1:11.6

the teams in each store. The vast majority of them will do it exceptionally well, and your stores

1:17.6

will become better and busier and the business will thrive. Barnes and Noble's beginnings can be traced

1:22.6

to 1873, but it was in 1971 that Leonard Riggio acquired its trade name and flagship Manhattan store

1:30.3

and grew the company into the nation's largest bookseller, offering steep discounts and a huge selection.

1:37.7

Changing the landscape for how and where Americans bought books, eventually with more than 700 superstores, all with the same titles

1:46.3

and design.

1:47.1

One, two, three, four.

1:49.3

We don't want this super store.

...

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