How Aubrey Marcus Grew Onnit to $28 Million in Revenue

Noah Kagan Presents

Noah Kagan

Entrepreneurship, Business

4.7 • 1K Ratings

🗓️ 20 June 2017

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Growing a $28 million business isn’t easy. Especially when the business is Onnit, built in the highly-competitive supplements space. In today’s podcast, I talk with Aubrey Marcus, the founder of Onnit, about his epic experiences. You’ll learn how to build a business, the secrets to forming relationships with VIPs and famous entrepreneurs, where to find hidden advertising opportunities, and tons more.

Full show notes at http://okdork.com/podcast/27

Transcript

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0:00.0	when someone does challenge you, if you punish them for the challenge,
0:03.9	then you're training them the wrong way.
0:05.6	You're saying, like, yeah, I want you to challenge me,
0:07.3	and then they challenge you and you totally eviscerate them.
0:09.6	That's going to create an environment
0:11.4	where you're no longer getting challenged.
0:12.8	Welcome to Noah Kagan presents.
0:17.6	What up party people? It's your boy Mike Check, aka Rabbi Candler's aka Noah Kagan.
0:26.7	In today's episode I got part two of Aubrey Marcus, the founder of Onit.com.
0:31.5	This guy runs a $30 dollar plus business is engaged to Miss
0:35.1	USA, does a bunch of drugs and lives a very interesting life. I can't wait to share the
0:39.6	business side of him. We talked about how the hell did he create a $30 million company.
0:43.8	How did he get Joe Rogan?
0:45.2	Fear is not a factor, Joe Rogan, to partner with him.
0:49.0	Which marketing channel exploded his business?
0:52.1	Do celebrity influencers like Ludacris work or not and a bunch more?
0:55.6	Enjoy the episode. You know what's interesting when I asked you the question of who's Aubrey Marcus and where you're in the journey
1:06.4	What ever what most not everyone what most people do is they start saying well I started this business here and then I started this here and I'm making this year and I have this many and they kind of just that's the default even in like lunches or conversation
1:16.4	general we default to like the professional side and I thought it was interesting that you talk more about just
1:20.4	yourself and identity and how you've kind of grown over the years.
1:23.0	Personally just defaulting to be like, well, I sort of this company and all these things are who my external
1:27.2	identity is.
	...

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