How Annie Lawless's Autoimmune Diagnoses Lead Her to Create Two Beloved Brands
Gloss Angeles
Kirbie Johnson and Sara Tan
4.8 • 679 Ratings
🗓️ 2 June 2023
⏱️ 44 minutes
🧾️ Download transcript
Summary
Annie Lawless has created not one but two explosive brands in her career, including Lawless, a fan-favorite Sephora-exclusive cosmetics line. Annie's untraditional foray into the beauty industry perhaps gives her a leg-up on her competitors — she went from selling in prestige grocery stores to creating makeup. Annie details how her career was heavily influenced by the autoimmune diseases she was diagnosed with as a child, and how that lead her to create a brand that could compete with the high-end legacy brands that were free of traditional ingredients she was looking to avoid. Listen to how Annie grew her first business — sold it — and what types of performance-based ingredients set Lawless apart.
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Transcript
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| 0:00.0 | Hi Kirby. Hi Sarah. Welcome to Los Angeles. Welcome glamgelinos. We hope you stay a while. |
| 0:13.5 | Hello. We are back from our little mini Memorial Day hiatus. |
| 0:21.8 | I'm back at least. |
| 0:22.8 | And guess what? |
| 0:23.7 | Sarah is going to be back full time starting next week. |
| 0:28.4 | Woohoo! |
| 0:29.7 | Like kind of sad, though, because she's nearing the end of her mat leave. |
| 0:33.2 | But I am so excited to have her back and all to myself. |
| 0:38.9 | Anyways, we have an amazing guest, Annie Lawless, who is the founder of Lawless Beauty. |
| 0:46.1 | If you're not familiar with this brand, this is one of the top selling brands at Sephora. |
| 0:51.0 | People are truly obsessed with it. |
| 0:52.9 | I always kind of gauge how a brand is doing when I talk |
| 0:56.1 | to my friends that don't live in New York or L.A. And if they are obsessed with the brand, then I'm like, |
| 1:01.9 | okay, this is what the status quo is gravitating towards. And my friends are obsessed with Lawless. |
| 1:09.3 | And I felt really cool because I've known Annie since she launched the brand way back in |
| 1:15.6 | yesteryear, I believe it was 2018. |
| 1:18.4 | You're going to fall in love with her. |
| 1:20.2 | Annie is an incredible entrepreneur. |
| 1:23.0 | She is such a strong, smart, driven person. |
| 1:26.7 | And it's kind of hilarious. Like, she's just brilliant. |
| 1:29.5 | She was going to go to law school, decided she hated law. And then she started a brand, |
| 1:33.6 | not in beauty, which you'll hear about, sells it, and then launches Lawless and is doing |
... |
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