4.6 • 770 Ratings
🗓️ 19 January 2021
⏱️ 21 minutes
🧾️ Download transcript
Oluwole Olosunde, the founder of streetwear and home goods label Against Medical Advice, speaks at BoF VOICES 2020 on lessons from the crisis and the importance of making room for new talent.
In the fight to curb the coronavirus pandemic, frontline medical workers emerged as heroes. During VOICES 2020 last December, BoF welcomed one of them, the emergency nurse-turned-fashion designer Oluwole Olosunde, to share his truly unique perspective on what the fashion industry can learn about nurturing young talent.Olosunde is a trauma nurse whose ambitions go far beyond healthcare. Known as Wole to friends and as Guacawole online to his more than 20,000 followers, he spent 2020 juggling treating patients at a New York City emergency ward with launching his streetwear and home goods line, Against Medical Advice.In this week’s BoF podcast, he discusses how his experiences treating patients in a multi-cultural, multi-lingual city have informed his approach to design, and the importance of giving motivated young talent a chance.
Related Articles: The Emergency Room Nurse Turning His Fashion Dreams Into a Reality VOICES 2020: Fixing the Fashion System
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0:00.0 | New York City kind of holds style to the highest steam, and it's a black man. |
0:06.5 | I feel like my style is like my first line of communication to the world that often pairs |
0:10.9 | my appearance to a stereotype. |
0:12.9 | Fashion is currently in a hyper-political state, and we must take advantage of that to truly |
0:16.8 | revolutionize our industry. |
0:18.0 | We have to diversify not only the runway, but your beauty teams. |
0:25.7 | You must widen accessibility, not only at the face level, but diversifying those boardrooms. |
0:29.6 | You have to include the people of the culture in order to be able to discuss it. |
0:34.0 | You think we have so much time and we have, you know, control over the time we have, |
0:35.5 | but ideally we don't. |
0:41.5 | When things are supposed to happen, they just happen. I feel like right now it's a formative time in all of our lives that we have to take advantage for this. |
0:45.7 | Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion, and welcome to the |
0:50.6 | BOF podcast. Today we go back to Voices 2020, where we had the opportunity to hear from a young man who had a very unusual entry into the fashion industry. |
1:01.0 | As an emergency room nurse, Olo Wole Olosundi managed to find a way to break into the fashion industry. |
1:07.2 | And during the pandemic, not only was he working in the hospital, taking care of COVID |
1:11.4 | patients, he was also trying to grow and build his budding fashion business against medical |
1:16.5 | device previously featured in a story by our senior correspondent in New York, Chantal Fernandez. |
1:22.6 | Olololi spoke to us on his personal lessons from the crisis and the importance of making room for new talent |
1:29.0 | in the fashion industry. Here's Olo-Wole Olosundee, also known as Guaca-Wole on Instagram, |
1:34.5 | at Voices 2020. Our New York-based senior correspondent, Shantelle Fernandez, was introduced to a young man trying to break into the fashion business. |
1:52.6 | On the surface, it's a story we've all heard before. |
1:56.6 | But what makes this young designer different is that he's also an emergency trauma nurse |
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