Good morning afternoon or evening to you beautiful people. Welcome back to another episode of the

Action Academy podcast, the show that helps you get rich, happy, successful, and free with

a capital F in your life and business. Unless you've been living under a rock for the last two years,

I'm sure you've probably heard of Alex Hermose, who's an amazing entrepreneur and essentially

the person that I consume the most content from. So

most of my days are spent consuming two to three hours of content myself alongside producing

the content, which is why I don't take calls in the morning. It's all producing and consuming

content. Two years ago, Alex released a book called $100 million offers, which is essentially

the Bible for creating a Grand Slam offer to sell for your

business and build a business around. So the Grand Slam offer is an offer that's so good that people

feel stupid for saying no to. And that's essentially how I built my entire podcast and my entire

core business over the last two years was off of the foundation and framework from that

book. And now over this last

weekend, Alex has released his second book, $100 million leads, which is all about marketing sales

and lead flow. And so if you guys go in the show description, I'll link the YouTube video where

he did his announcement and he gave a bunch of stuff for free away. Spoiler alert. And you should go

watch it because

this book launch will fundamentally change every single bit of online business moving forward.

I can guarantee it. From 2023 and on, everything has changed. The game has been changed because

Alex has set a new bar and a new standard for everyone. He threw the gauntlet out for what free

value looks like moving forward. So gone are the days where you can spend five to 10 minutes

creating a 10-step checklist on a random Tuesday afternoon to put up as your free lead magnet

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