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Latina to Latina

How Alejandra Hernandez Styled SZA for the Super Bowl Halftime Show

Latina to Latina

LWC Studios

Aliciamenendez, Entrepreneurship, News, Entertainment News, 519788, Business, Latinas, Lantiguawilliams, Latinos, Hispanics, Society & Culture

4.8618 Ratings

🗓️ 3 March 2025

⏱️ 18 minutes

🧾️ Download transcript

Summary

The fashion stylist and designer shares how she develops her clients’ style profiles, and details the choices that went into creating SZA’s iconic Super Bowl halftime look.

Transcript

Click on a timestamp to play from that location

0:00.0

Alejandra Hernandez has styled some of the biggest names in music and entertainment.

0:15.0

But when she was asked to style her client Siza for the Super Bowl halftime show,

0:19.0

Alejandra understood it was a make or break moment.

0:22.7

Alejandra shares how she pulled together that iconic look,

0:25.4

why she develops her client's style profiles by beginning with their fashion knows,

0:29.9

and shares how her sobriety has allowed her to live in the moment. Alejandra, thank you so much for being here.

0:48.8

Thank you for having me.

0:51.1

Why does someone come to you, Alejandra?

0:53.6

There are a lot of celebrity stylists. What is sort of your

0:55.4

calling card? The girls that come to me, they're very not cookie cutter style. There are stylists and

1:05.7

celebrities that pull a look from a runway and like it's look 31 and the girls walks the carpet or gets on stage

1:12.8

in that. And my approach has always been a mix of things, a vintage, high, low, you know,

1:20.3

maybe it is runway, but we're pairing it with a sneaker. And I think that's kind of been

1:24.9

my aesthetic the whole time as I've been a stylist.

1:28.8

That's why I get the calls, I think.

1:31.5

There's a lot of sensual.

1:33.7

There's a lot of power.

1:34.7

I mean, at least that's how when I am seeing how you style your girls.

1:38.3

And I think that is a hard note to hit where it's like it is sensual not for the viewer but for the person who's

1:47.7

wearing the clothing yeah because i think even in my personal aesthetic i'm wearing a baggy sweater

1:53.6

and baggy jeans right but like there's like a feminine touch and i'm still womanly in what I'm wearing, that does transcend into my work.

2:06.1

I think it comes really natural to me to stay true to each client's aesthetic. I look at it as a

...

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