Take some time for yourself with soothing classical music from the mindful mix,

the Science of Happiness Podcast.

For the last 20 years I've dedicated my career to exploring the science of living a happier more meaningful life and I want

to share that science with you.

And just one thing, deep calm with Michael Mosley.

I want to help you tap in to your hidden relaxation response system and open the door to that

calmer place within. Listen on BBC Sounds. You're listening to the Witness History Podcast from the BBC World Service with me

Vicky Fancum. I'm taking you back to 1984 when Nike signed rookie basketball player Michael Jordan and created a shoe in his name, the Air Jordan.

The unprecedented deal would changed sports marketing forever.

We start in March 1982. The Georgetown Huyers are playing in the North Carolina Tar Heels in the National Collegiate Athletic Association Championship game, which determines the best college basketball to you.

Around 60,000 people are watching in the stadium and 17 million at home.

Playing for Carolina is a 19 year old shooting guard called Michael Jordan. He's 6 foot 6, that's nearly 2 meters high and weighs 195 pounds about 88 kilograms.

I'll never forget it.

Nike executive Sunny Vakaro is in the auditorium cheering on the Georgetown players who were all

wearing his firm's sneakers.

I didn't really give it damn about Michael that day or North Carolina. I wanted Georgetown to win. I wanted those kids to be the

champions and we would have had the national champions. It looks like Sunny's wish is going to come true.

Georgetown are leading 62-61 and there's just 15 seconds left on the clock.

Showing nerves of steel, Jordan receives a pass and in one smooth motion makes a

jump shot to steal the title.

There is that infant in life where everything changes because of the

instance and the picture you see painted you see a thousand you know great

...