You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

If you'd like to subscribe, go to getlatka.com. We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.

It's like a big Excel sheet for all of these podcast interviews. Check it out right now at gitlatka.com.

Hey folks, my guest today is Casey Hill. He's got a deep background in growth, currently leading as the senior growth marketing manager at Active Campaign.

He joined in July of 2023.

Before that, doing some time at Stanford was an expert on CORA, back on the Cora days in SAS.

Before that, Strategic advisor at Black,

Rock where he cut his teeth early on. Today, we're going to focus on how he's driving growth

at Active Campaign. Casey, you ready to take us to the top? Yeah, thanks for having me, Nathan.

Well, hey, I appreciate you jumping on. You know, I put out a post a while ago on sort of our best

estimate on what most the mainstream sort of email marketing tools are doing in terms of revenue.

And you jumped in the comments and said, wait a second, you didn't hear our CMO on growth sprints talk about $250 million of ARR.

And Shay did a great interview there.

You know, we weren't able to confirm, and I know you can't comment on this, so I'm just going to give my audience the voiceover. The last confirmed sort of revenue metric, that active campaign sort of corporate has put

out was that the firm broke $165 million in ARR in 2021. And so folks can obviously make assumptions

about growth sense then, but it's fair to say, Casey, you're in a competitive space. There's a bunch

of these new AI tools, waterfall enrichment that are not just email marketing, but everything else. You're coming in and driving growth. Walk us through sort of the top three growth activities you're focused on today at Active Campaign. We'll dive into each one. Yeah, sounds great. So the first one I would say is LinkedIn, and LinkedIn happens from three different angles.

This is our team mobilization, so us posting lots of topical organic content.

This is voice of the customer campaign, so getting customers activated to post about what

they're doing and how they're using active campaign and then paid to amplify the best of those

first two categories.

So that's one bucket.

...