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The Connect- with Johnny Mitchell

How A Harlem Marijuana Kingpin Became The Most Iconic Weed Dealer In New York City: Shiest Bubz

The Connect- with Johnny Mitchell

Johnny Mitchell

True Crime

4.3563 Ratings

🗓️ 27 April 2025

⏱️ 142 minutes

🧾️ Download transcript

Summary

From the gritty streets of Harlem to hip-hop tours and legal dispensaries — this is the untold story of Shiest Bubz, the underground legend who introduced high-grade haze to the East Coast and changed cannabis culture forever. In this deep, raw, and unfiltered conversation, Shiest breaks down: -Moving 400 lbs of weed a month out of his NYC apartment -Working with Jamaican and Mexican cartels -Turning Purple Haze into a cultural brand -His come-up with Dipset & music industry moves -Beating drug charges and transitioning into legal cannabis -The racism and real politics behind legalization -Why he’s still one of the few Black voices in a billion-dollar industry Whether you're a hip-hop head, cannabis entrepreneur, or just love a wild true story, this one hits different Go Support Shiest! IG: https://www.instagram.com/shiestbubz/ 2 Bites Pizza: https://www.instagram.com/2bitespizza Legacy Adventures: https://legacyadventuresnyc.com/ This Episode Is #Sponsored By The Following: AVA! Download the Ava app today, and when you join use promo code CONNECT to get your first month FREE! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

What I've dedicated my life to is revenge. A brand new drama based on the best-selling novel. They think they're better than us. Who do you think you are? I'm going to prove to them that they're wrong. She's punishing me. You destroyed my family. I will not rest until I've destroyed yours. A woman of substance on Channel 4 starts tonight at 9. I'm the coolest weed dealer you ever met.

0:21.9

We're doing like 400 pounds a week.

0:23.7

I was like, yo, there's real money in weed. I came to a fork in a row where it's like, what you're going to do, man? Musical weed. I'm doing weed. We've got me everything. He's like, yo, my man going to pull up tomorrow. He pulled up with 20 pounds of haze. And then I just came outside, and I just was like, you got it now.

0:38.0

You'd plug.

0:38.9

Scheist Bubbs is a cannabis legend from Harlem, New York. up with 20 pounds of haze. And then I just came outside and I just was like, you got it now.

0:38.0

You'd plug.

0:38.9

Scheist Bubbs is a cannabis legend from Harlem, New York. He's known as being the first dealer to introduce

0:44.1

high-grade, indoor-grown haze bud to the East Coast beginning in the late 1990s.

0:49.2

Scheist has been part of every step of the marijuana evolution in America. In the early 90s, he was working with

0:54.8

Jamaican cartels at Houston sending hundreds of pounds of Mexican swag and UPS boxes all over the

1:00.6

country. Later, he worked with Mexican cartels in California doing the same thing, and the weed

1:05.1

continued to get better and better. Finally, his life changed when a Dominican connect put him

1:10.2

down with haes, indoor grown

1:12.1

weed selling for $6,000 a pound wholesale at the time. Scheist took it and turned it into a brand.

1:18.0

Moving 400 pounds a month out of his New York City apartment, Scheist virtually introduced a new

1:23.4

market for high-grade marijuana on the East Coast and throughout the rest of the country. His legacy of Purple Hays bled over into rap music, as every fan of East Coast hip-hop in the early 2000s will tell you. Scheiss himself started rapping and partnered with Jim Jones from Dipset to launch his own successful independent music label. He's toured the country with legends like Cypress Hill, Method Man and Redman,

1:44.5

the Wutang Clan, just to name a few. And now that weed is legal in New York City, he's also got, you guessed it, various cannabis brands as well as a pizza shop. Those two go great together. Make sure to follow him on Instagram for updates and to get the locations and drops when you come to New York City. And for a very fun bonus episode where we

2:01.4

smoke one up and get silly, head over to the Patreon. Patreon.com slash the Connect show.

2:07.6

A cannabis and cultural tastemaker from a black market trafficker to an upstanding citizen,

2:13.1

Scheist Bubbs right here on The Connect with Johnny Mitchell.

2:17.3

50 pounds every time. We lost all this weed in the mail. The DEA said, bubs right here on The Connect with Johnny Mitchell.

2:23.0

50 pounds every time. We lost all this weed in the mail. The DEA said, if you want your money,

...

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