How a 30 Million Dollar Per Year Sales Team was Built in 2 Years with Cole Thomas Gordon: An EOFire Classic from 2022
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 22 March 2026
⏱️ 39 minutes
🧾️ Download transcript
Summary
From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Cole Thomas Gordon grew his consulting company to 8 figures in 1.5 years and now trains sales teams of hundreds of 7- and 8-figure companies through Closers.io.
Top 3 Value Bombs
1. Find a job in an industry you love and join a high-growth company where you can specialize.
2. Making a mis-hire can be one of the highest costs in a business.
3. A team or a company can only perform to the level that it is led.
Discover how to recruit, hire and train Top 1% Sales reps. Book a call - Closers.io
Sponsors
HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.
50 - Join JLD on his free '50 days to something' video series on YouTube and create something special in 50 days!
Transcript
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| 0:00.0 | Who's Reds Rock today, Fire Nation. JLD here and welcome to Entrepreneurs on Fire, brought to you by |
| 0:08.1 | High Level, the all-on-one sales and marketing platform. On today's classic episode, we'll be breaking |
| 0:13.4 | down how a $30 million per year sales team was built in two years. And to drop these vibe |
| 0:18.2 | bombs, I brought to Cole Thomas Gordon into EO Fire Studios. Cole grew his consulting company to eight figures of one and a half years and now |
| 0:24.8 | trained sales teams of hundreds of seven and eight figure companies through closers.io. |
| 0:30.2 | And today we talk about how making a mishearing can be one of the highest costs in a business, |
| 0:33.8 | how a team or a company can only perform to the level that it is led and owe so much more. |
| 0:39.6 | And a big thing for sponsoring today's episode goes to Cole and our sponsors. |
| 0:44.3 | Fire Nation, 50 days will fly right on by. |
| 0:47.2 | The only question is, will you have something to show for it? |
| 0:49.9 | I created a free YouTube series called 50 Days to Something, a step-by-step path to build a real product, |
| 0:57.0 | service, or offer in just 50 focused days. Start today for free at eofire.com slash YouTube. |
| 1:05.5 | Stop duct taping your business together. High level runs your website, your funnels, email, automation, |
| 1:10.7 | scheduling, payments, automation, scheduling, |
| 1:11.0 | payments, and memberships all in one place. And when you sign up at high level fire.com, |
| 1:15.6 | you get a 30-day free trial, plus my exclusive bonus stack that includes weekly office hours |
| 1:20.4 | with me and much more. Visit high level fire.com. High level fire.com. |
| 1:28.4 | Cole, say what's up to Fire Nation and share something that you believe about becoming successful |
| 1:35.1 | that most people disagree with. What's up, man? I'm happy to be here. Here's what I'll say. |
| 1:40.5 | I think that a lot of people who want to get into success, especially |
| 1:45.8 | in the business world, want to start a business, I actually think they should get a job. |
| 1:49.5 | And I think if you read Robert Green's mastery is a great example of, number one, finding an |
... |
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