How a 26-Year Old With Autism Built a $10 Million Samurai Sword Business

Founder's Journal

Morning Brew

Entrepreneurship, Careers, Business

4.8 • 1.1K Ratings

🗓️ 28 February 2023

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 27: In this episode, Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are sitting down with Isaac Medeiros. He’s the founder of MiniKatana, a product company that is wildly successful because of its…content? That’s right. MiniKatana goes beyond building products. In fact, they see themselves as a media company that creates viral videos attracting 300M views a month. Isaac shares his journey of finally starting a successful business after 7 failed attempts. Links: 7 things you probably didn't know about me MiniKatana Store MiniKatana YouTube page Isaac’s learnings in the last 6 months MiniKatana’s wild month #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji) Learn more about Electric here: https://electric.ai/crazyones Learn more about ADP here: https://adp.com/thecrazyones Learn more about MailChimp here: https://mailchimp.com/guesswork/ Disclaimer - MailChimp sponsored this segment of the podcast. MailChimp is not affiliated with any other products, brands or companies featured or mentioned in this podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	I'm like bad at the social stuff, but my brain is just critical thinking that's all it's
0:05.4	built for.
0:06.8	That's how I'll describe it.
0:09.1	About 12 hours a day, I'm spending my time just critically thinking about everything,
0:12.8	and it's not exhausting, it's not tiring, and there's generally things I'm obsessed with.
0:16.9	And that's how we're able to find all these unique strategies and keep going relentlessly.
0:21.4	And that's why I try to eat businesses because it's very easy for me to come up with these
0:25.4	new ideas.
0:27.4	What's up everyone, I'm Alex Lieberman.
0:30.3	Yo, this is Jesse Pooji, and this is The Crazy Wands.
0:35.7	What's up, Miss Fitz?
0:40.0	Welcome back to another episode of The Crazy Wands.
0:43.1	Now, before I talk about today's show, I have one small housekeeping item.
0:48.3	Jesse and I are drowning, absolutely drowning in emails from listeners, and we love it.
0:55.8	So I just want to keep us drowning.
0:58.0	Shoot us an email saying, hi, two letters, hi, to The Crazy Wands at Morning Brew.com.
1:04.5	It will take 15 seconds, and Jesse and I will 100% get back to you.
1:08.8	We've had so many cool conversations with hundreds of listeners at this point.
1:13.2	Now let me talk about today's guest.
1:15.3	We have an incredible founder on the show today, and I was irrationally pumped to do this
1:20.4	episode because this founder has such a dynamic story.
1:24.8	We talk to Isaac Madero's founder of Mini Katana Store.
	...

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