How a $0.10 Domain Turned Into a Multi-Million Dollar Business

Rich Dad Radio Show: In-Your-Face Advice on Investing, Personal Finance, & Starting a Business

The Rich Dad Company

Entrepreneurship, Business, Investing

4.1 • 3.9K Ratings

🗓️ 7 April 2025

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, I’m breaking down how I built my e-commerce business from scratch, why I focused on high-margin products, and the costly mistakes I made so you don’t have to.

🚀I’ll walk you through:
✅ Why I chose e-commerce and high-margin products
✅ How I launched my first website with just a free WordPress theme & PayPal buttons
✅ The moment I made my first sale overnight—and why it changed everything
✅ The biggest scaling mistakes I made (and how you can avoid them)
✅ How I got my ads, website, and merchant processing right

Plus, I’ll share the one critical mistake I made when expanding internationally—and how it almost derailed my business.

If you’re thinking about launching or scaling an e-commerce business, this episode is packed with gold! 💰

📌 Key Takeaways💡
Choose high-margin products—it gives you room to grow and make mistakes.
💡 Start simple—I launched my first site with free tools and still made money.
💡 Know your numbers—understand cost per acquisition, shipping costs, and lifetime value.
💡 Scale when you have momentum—don’t slow down once you hit your first goals.
💡 Learn from experts—don’t try to figure it all out alone.

📌 Chapters
00:00 – Welcome & What You’ll Learn Today
01:30 – Why I Chose High-Margin E-Commerce
04:15 – Launching My First Website (on a Budget!)
06:45 – The $200 Sale That Changed My Life
08:30 – The Power of Differentiation in E-Commerce
10:15 – Scaling My Ads & Traffic (and What I Did Wrong)
12:40 – Why My Merchant Account Kept Shutting Down
14:00 – The First Big Mistake I Made in Scaling
15:00 – My International Expansion Disaster (Coming Next Episode!)

Transcript

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0:00.0	What if I told you that you could start a business for less than a dollar?
0:03.6	I did. I had a 10 cent domain that was on sale and a $100 Google AdWords credit,
0:09.1	and that's all I had to get started on my first e-commerce business.
0:12.3	And somehow I turned that into an international company selling wholesale, retail, and direct-to-consumer.
0:18.8	But before the good stuff all peaked, I've made every mistake possible.
0:22.7	Mistakes that will stop most people from even getting started.
0:26.4	Today I'm going to show you what worked and what didn't and why the biggest risk isn't failing.
0:32.1	It's never getting started at all.
0:33.9	You're listening?
0:34.8	Welcome out to the Rich Dad Radio Show, the good news and bad news about
0:39.1	entrepreneurship. I'm your host, Tyler Jorgensen. In this episode, I'm going to break down
0:44.0	three really important things for you. I'm going to break down why I chose e-commerce,
0:49.1	specifically high-margin product e-commerce. And then we're going to go about how I launched my first website
0:56.1	and how much easier it is today than when I did this back in 2008 to 2010. And then I'm going to
1:02.4	go through some big mistakes that I made so that you don't have to make those two. Let's get
1:06.7	into it. So why did I choose e-commerce, specifically high-margin products? And it's pretty simple.
1:14.3	One, I really wanted a lifestyle that I could spend time with my family, time with my kids,
1:19.6	and be able to travel and see the world. I didn't want to be stuck behind a desk or nine to five
1:25.3	in it all day. E-commerce seemed like the right solution for me.
1:29.2	I also knew I didn't have a ton of experience in e-commerce.
1:32.5	I'd sold some things on eBay.
1:34.2	I'd sold some things on Craigslist.
	...

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